a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the ...

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1answer
59 views

Where is the best position for a FORM on a landing page?

i am working on a long landing page (at the moment the design is about 9000px long) for the hotel/travel industry. I was wondering what was the best place to put the request form, right now i am ...
2
votes
1answer
60 views

Phone calls tracking: is it a good idea to replace the phone number by a CTA?

I'm working on a landing page for a private taxi. The desired action on this page is to make a phone call. Now, there's a big phone number and a small script to track the clics on it. That works well ...
0
votes
3answers
70 views

Typography in landing page [closed]

I'm working on a landing page . The first view shows a major title with a great source ( Roboto : 190px ) and a diagonal line . Is it a good practice to use a large font for a good experience with ...
0
votes
3answers
59 views

Coming Soon Mobile App - How do I ask for users email?

I'm creating a landing page for my app which will have an input for user's email if they want to be notified when the app launches. My question is what is the best copy to accompany the email input? ...
3
votes
5answers
310 views

Website Layout - different background colour sections with full width

Recently I have seen a lot of new websites have been redesigned that each paragraph or section have different background colour with full width. For example: http://theme-fusion.com/avada/ What ...
1
vote
1answer
32 views

Link off splash pages

I'm currently working on a project that has a splash page that all new users are directed to ahead of the full website. We're currently debating the behavior of new users when they encounter this ...
5
votes
5answers
566 views

How to handle requests to pages for logged in users that shouldn't be looking for them?

Let's say a user successfully logs into my web application. At this point there is no need for the “Sign up” and “Log in” pages to be visible anymore in the navigation, but what if they still try to ...
1
vote
2answers
50 views

Is the sign-up, wait for auth, log-in process the best way to capture user data?

Currently my user flow looks like this: User visits landing page User realizes the content of the site is locked behind authorization, only way to get in is to sign-up User signs-up (with just an ...
3
votes
2answers
140 views

Why are log in buttons becoming hard to find? [closed]

I certainly agree we should put login links on the front page. And can understand Why are log off buttons becoming hard to find?. But out of curiosity, why do so many sites make the log in button ...
1
vote
3answers
236 views

Should I use Collapsible Panels on Landing Page or something else?

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
0
votes
3answers
328 views

Registration form on landing page

Do you think that in a landing page about a service for pre-ordering lunch should have a registration form or the registration should take place in another page? (after a click on the button "Sign ...
3
votes
6answers
156 views

How many products on a landing page?

I'm currently working on a landing page on an e-commerce site, and this question was brought up. Are there any best practices in general for how many products there should be on a landing page? Is it ...
0
votes
1answer
102 views

When is too soon to confront a user with a form?

I have been in the concept stage of a project aimed at getting people to share their loves and passions. I am wondering if creating a landing page that consists of a "fill in the blanks" style form ...
6
votes
2answers
237 views

Video automatically playing on a home or landing page - studies and data

I'd really like to know of any good studies, or posts about the impact that an auto-playing video has on a home or landing page. Impact being a change in conversion rate, bounce rate, time on site, ...
1
vote
1answer
71 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
2
votes
1answer
58 views

Studies about personal message from company leadership?

I have a wireframe that I have created for a private business portal. The site is for private testing groups of experimental equipment. Since most users will be volunteers, I was wondering if a ...
0
votes
3answers
135 views

Does having very low sign up friction lower website value?

Does exposing user to website activity feed without registration or login lower the value of website. Just imagine no log in page for twitter for illustation puspose.
3
votes
6answers
441 views

Site for 3 different target audiences

We are working on a service that is quite new and unknown to people. It's is oriented on small business. The target audience is divided into 3 specific different groups. As for now, we have one ...
2
votes
1answer
518 views

Share buttons on landing pages : good or bad for conversion?

It seems that there are many contradictory opinions as to whether it's advised or not to put social sharing buttons on a landing page. Some say it's good and some say it lowers the conversion rate. ...
19
votes
1answer
840 views

Model photo choice for better conversion rate : is same sex more appealing than opposite sex?

I am creating a landing page targeted to men of age 18 to 45 years. It's supposed to promote a nationwide recruitment effort of temporary workers needed in production plants. The photo of a smiling ...
3
votes
2answers
205 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
4
votes
3answers
179 views

How should I link-back to a website's landing page?

My client would like to include a link back to his landing page (Lawyer Jump Page) in case a user mistakenly clicks to the wrong website link (either Divorce Law or Personal Injury Law). He ...
16
votes
4answers
801 views

Should users be directed to a 404 page or a landing page?

We have two pages. One is a landing page, given by the route /region. The other is a detail page for a particular region, given by the route /region/summary/{id}. The landing page is the normal way by ...
6
votes
4answers
310 views

Does Lack of Content Contribute to Higher Bounce Rate?

I've been doing some research in Analytics to hopefully discover why my bounce rate is higher post-redesign, and thus far, my results have been inconclusive. How important is it that a site has ...
6
votes
3answers
609 views

Size of Background Image for Landing Page

I am using a background image on my home page/landing page that's roughly 112kb and I've noticed my bounce rate being higher. Is this image beyond the threshold of load vs. appearance? The reason ...
5
votes
1answer
397 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
5
votes
4answers
217 views

Videos on landing pages

Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere? I am developing a set of pages for an event, it is supported by a ...
3
votes
2answers
2k views

Landing page vs Home page

We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
4
votes
5answers
218 views

Should every website have a landing page?

I'm building a job board, but I keep wondering if it needs a landing page? If people surf to the site, they immediately get to the 'job search' page. Should I first explain what the site does and add ...
61
votes
18answers
5k views

Should we use a sound/jingle when users arrive on our site or open our app?

What is your opinion on having a sound jingle when starting the website or the app? Imagine hearing the brand name spelled out or sung out just once (5 seconds). The intention would be: evoking ...
6
votes
2answers
560 views

Why is Facebook using two Form styles in their homepage?

I was under the impression that using two different styles for a form was not visually attracting and confusing for users. Yet a big internet player seems to bee using a different style for their ...
5
votes
3answers
381 views

Where to redirect after successful login?

What is best practice to handle what happens to the user after the successfully login on a dedicated login page. Our current website has 2 possibilities. If the user was directed to the login page ...
2
votes
2answers
215 views

Long page vs horizontal slider for landing page

I am in the process of designing a landing page for a software product. I will be listing all the features of the software on the page. Each feature will be contained withing a div of height 280px and ...
1
vote
2answers
482 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
6
votes
7answers
14k views

What message should we use with under construction page?

I have problem showing the message to the user on my under construction page. I want to know which is the best practice to write the message for those under construction web page.
8
votes
4answers
560 views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
3
votes
1answer
392 views

What is the best practice for a web app with “Change language” on front and back

We have a webapp with a front/presentation/landing page. On this page it is possible to change language and, for already registered users, to login to the secure area. Now we have a "Change language" ...
5
votes
3answers
204 views

Is it advisable to separate the landing page from the home page of a non profit organization?

I am helping out an organization on sparked which wants a landing page on which a video will be embedded along with some descriptive . However I am not sure if it is advisable to have a landing page ...
12
votes
4answers
937 views

Use of Website Category Landing Pages

OK, here's the situation: A reasonably simple website with a primary navigation menu including drop-down list of sublevels on hover. Each navigation level may have 3 - 6 sublevels below it, none more ...
3
votes
2answers
694 views

Where do campaign landing pages belong in my site architecture? How do I manage them?

I am working on a website project with a core focus on service areas. The central hierarchy of the services section looks like this: 1. Service Name 1 - overview - features and specs - ...
0
votes
2answers
164 views

Does it work to use a heading as a backlink/breadcrumb on landing pages?

On landing pages where there are many ways to get there (email, multiple index pages), we want to funnel users back to a single index. We currently use a breadcrumb at the top to indicate the ...
6
votes
3answers
3k views

What is the purpose of a website's homepage?

The title says it all really. While I realize the answer to this question is somewhat dependent on the visitors you're targeting, I'm wondering if there are any specific guidelines to follow. It's ...