1
vote
2answers
48 views

Quiz in a HTML email - alternative for displaying form elements

One of our clients wants to send a HTML mail containing a quiz. I don't know how this sort of quiz is called in English, but i will try to explain: There are questions in one ordered list, each ...
1
vote
1answer
380 views

Horizontal Scrolling Emails (B2C) Best Practices

A client recently asked me to look into developing a horizontal email for one of their campaigns. I've been coding their emails for a year or so now but am unfamiliar with the best practices from a ...
4
votes
3answers
426 views

Any evidence of increased click through rates on blue underlined links in html emails?

I'm redesigning our company email template. At the moment links are grey, bold and not underlined. I don't think this makes it very clear that it is a link. My gut instinct tells me that I should make ...
5
votes
3answers
416 views

Emails in plain text or HTML?

When communicating with customers, is it better to send emails in plain text or html formats? Each has different strengths and weaknesses, but the question of which is better still remains. Which ...
1
vote
2answers
586 views

“View Newsletter Online” link to be visible in online version?

When you receive an HTML or Text Newsletter, you'll often see a "Having trouble viewing Newsletter? View Online" link at the very top of the email. When you click on it your web browser fires up and ...