A home page or index page has various related meanings to do with web sites: It is also usually the first page that the link/site takes you to.

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63
votes
5answers
8k views

Why is it standard for a website logo to navigate to the home page?

Why has it become an industry standard for logos to redirect a user to a website's homepage? Where was this first seen?
51
votes
8answers
18k views

Is 'Home' button still a must?

I was wondering if the 'Home' button is still a must on a website menu, or are users already used to clicking on the Logo? There is a qustion on ux.stackexchange.com about this topic - Home button vs ...
29
votes
12answers
2k views

Do website visitors return to the homepage once they're inside the site?

I have been (unsuccessfully) looking for some research that supports / rejects (or even discusses) the hypothesis that: Once a user has entered a website a significant percentage of them do not ...
16
votes
5answers
2k views

Should the “home” button in my app stay there even when the user is on the home page?

I'm developing a web app to be used on mobile devices. I use a home button in our status bar to return to our "home" page. When on this page however, the button will have no function. My question ...
10
votes
3answers
4k views

What is the purpose of a website's homepage?

The title says it all really. While I realize the answer to this question is somewhat dependent on the visitors you're targeting, I'm wondering if there are any specific guidelines to follow. It's ...
8
votes
8answers
2k views

Should video be used on home pages for company brochure sites?

I have just been in a meeting to discuss our company's new website. There was a lot of support for video being included on the home page. The video would include key messages and client's saying how ...
8
votes
3answers
238 views

In which cases does it make sense to use an explanatory video on a homepage?

I am a junior designer and I working on a web service's site design. I am not sure what should I place at the homepage i.e.: Some services like dropbox and readability have a quick video tour which ...
8
votes
2answers
804 views

Do people really read parallax scrolling homepages?

First, let me define what I mean by parallax scrolling homepage with a few examples: Google's Nexus 5: http://www.google.com/nexus/5/ Sony USA: http://discover.store.sony.com/be-moved/ Koa Water: ...
8
votes
1answer
147 views

Is it better to have more links to the homepage on your website?

Is it a good idea to have more than 2 or 3 links to the homepage on your website? Think about something like: Link in Footer Link in Header (obvious) Link in content Link the headerlogo to homepage ...
7
votes
2answers
3k views

Landing page vs Home page

We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
7
votes
3answers
387 views

If a microsite uses the same logo as the main site, which “home” should it link to?

Which 'home' should the microsite's logo link to - the main site or the microsite? Consider that... The content and layout of the microsite is the only differentiator Half the users reach the ...
6
votes
4answers
428 views

Is adding categories to the products on the home page a good idea?

Will adding product categories to the featured products on my home page increase conversion? (the name of the category under the left title is also a link to that category)
6
votes
4answers
6k views

Is there a standard for single product websites?

I'm looking to help a friend provide website design feedback to his sister's start-up company. The site is http://myyogaloop.com They are making some pretty basic mistakes. For example there are two ...
6
votes
4answers
338 views

Does Lack of Content Contribute to Higher Bounce Rate?

I've been doing some research in Analytics to hopefully discover why my bounce rate is higher post-redesign, and thus far, my results have been inconclusive. How important is it that a site has ...
6
votes
4answers
4k views

Automatically redirecting to mobile app from home page?

We have an iPhone app that is our main focus. We have an informational website (3 pages). And we just created a mobile web version of the iPhone app for Android and other smartphone users. Our debate ...
6
votes
1answer
524 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
6
votes
2answers
497 views

Video automatically playing on a home or landing page - studies and data

I'd really like to know of any good studies, or posts about the impact that an auto-playing video has on a home or landing page. Impact being a change in conversion rate, bounce rate, time on site, ...
5
votes
6answers
162 views

Is it a good idea to have a homepage with multiple templates that alternate on a periodic basis?

I am working with a client that has been producing a print magazine and is interested in transitioning it online. One feature they were interested in was a homepage with multiple templates. So the ...
5
votes
2answers
345 views

Are videos on the homepage of a commerce site a good idea instead of text?

I have received a design to implement for a new homepage on an existing music entertainment site. I have wireframed the new design below (it's already been designed and UX has not happened, I am ...
5
votes
5answers
355 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
5
votes
3answers
335 views

Home page with two types of profile signup

I'm working on a site where it offers online service for two types of users ("service providers" and "service seekers"). Users are required to signup with the type of profile they belong to. We are in ...
5
votes
3answers
286 views

Do users sign up to newsletters on homepages?

Do users sign up to newsletters on homepages? I have a nasty feeling that this has become one of those conventional UI techniques that business are used to however can't stop feeling that the ...
5
votes
3answers
721 views

A good ux patten for search box in the landing page vs. search box in other pages?

I'm designing a website that its starting page contains a header with a navigation menu/sections, featured content and the main feature is a search box, as this is the recommended way to start ...
4
votes
2answers
798 views

Should home pages say “Welcome to [name]”?

Often when I don't fully know what to say on the main page of a website or app I'm making, so I instinctively write "Welcome to [website/app name]". However, I also wonder if this is just a silly, ...
4
votes
2answers
392 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
4
votes
2answers
255 views

Would Chrome's “Recently Closed” button in the homepage benefit from having a link to access “History”

Google Chrome's New Tab page has the Recently Closed button at the bottom which hasn't included a link to History. It will be good if there is link to History either at the bottom of the list or at ...
4
votes
1answer
176 views

Mega drop down or product list shown directly in home page?

We proposed a classic structure for a big brand website: Horizontal navigation menu, big slider with images and three boxes for highligts (img 1) Product list is shown with a mega drop down menu. My ...
3
votes
2answers
242 views

Should we include recent blog and forum posts in the homepage?

A member of my team has suggested putting excerpts for the latest blog and forum post to our main landing page. She think it will help SEO. But I am worried that it may clutter up the page for ...
3
votes
2answers
170 views

Is it easier to get a user to watch a video, or to scroll?

I see a lot of startups using product videos as the primary focus on their home page, with cheeky animated characters explaining whatever their product might be. But is there any data showing whether ...
3
votes
6answers
3k views

How long should an image carousel on a homepage wait before starting?

Assuming one has to go with an image carousel (see this question for reasons why this isn't the best UX to begin with), how long should the carousel wait before beginning and switching? I recently ...
3
votes
4answers
753 views

Is it better to display featured products as a slideshow or as a list of products

I have here two wireframes for the homepage of an e-commerce website. The site has only 5 products so far but will have more so the design needs to allow for scaling. I'm wondering which of these two ...
3
votes
2answers
183 views

Reaching single product page in one click from home page

My client wants users to reach single product pages with one click from the home page. They also want to display products' images already in home page. The problem is that the product list is huge ...
3
votes
1answer
5k views

Best examples of “How it works” designs for Ecommerce/Deal sites [closed]

What are the best web design examples, having creative "How it works" sections on their homepages, that help new users to grasp the basic idea of the site within a few seconds? I have also seen many ...
3
votes
2answers
151 views

What is the importance of an home page and its name?

Recently I was involved in a discussion where someone argued that home pages don't make sense and they shouldn't even be called home pages (the hyperlink to an homepage should be something else). I ...
3
votes
1answer
119 views

What are the benefits of the new Marks and Spencer large image fade?

Marks and Spencer recently rolled out their new site. For those that haven't seen it, take a look, works well. http://www.marksandspencer.com/ Did you notice that the large image fills the screen at ...
3
votes
2answers
290 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
3
votes
2answers
266 views

Quick search on the left, or on the right of a home page?

Is there any benefit to having a 'quick search'* on the left of a home page, or, on the right or does it not really matter? Given that people generally scan / read from left to right, it may be ...
3
votes
2answers
102 views

Is there a name for page that contains system status and pending tasks overview?

We are working on the design of a CMS to manage webstores. We need to define a name for the home page or start screen of the webstore CMS. Based on user research, we decided that this page will ...
3
votes
1answer
317 views

Search functionality missing on Twitter's main page

This is something that has bothered me a lot recently, and I question whether it's good UX design or not. I'm not a huge Twitter user and very rarely log into the service. However, I sometimes am ...
3
votes
1answer
2k views

Are homepage slideshows actually effective? [duplicate]

Possible Duplicate: Are carousels effective? Something I have been wondering for quite a while now. Why is it that so many websites use slideshows on their homepage? My gut feeling tells me ...
2
votes
2answers
788 views

Site uses two logos to link to a 'home' page; what's the best practice?

I have a very comprehensive and complex client website which is proving troublesome. There is a main logo for the 'home' company page and within the top level navigation structure there is category (...
2
votes
3answers
77 views

what should go on the main home screen of a web application when user first logs in

After so many years of developing applications, I still cannot answer this with any confidence. You build a solid app, there are great features, it is solving some problem, that's fine. But what ...
2
votes
4answers
183 views

Which is the landing page and which is the homepage?

So I'm confused about which page is considered home and which is considered landing. I got 2 web pages: 1 page is the login page when the user enters the website URL and other is the notification ...
2
votes
3answers
204 views

I'm not sure what to put on my desktop app's home screen

I've got a desktop application which has a sidebar that takes the user to each section where they can perform different tasks (see figure 1). I'm having trouble deciding what to put on my home/...
2
votes
4answers
338 views

How should a website handle signup for two types of accounts?

For instance, say a site is for merchants and consumers; people should either sign up as a merchant or a consumer – they require two different forms located on different pages. From the home page, ...
2
votes
2answers
378 views

Are there disadvantages to using an accordion instead of a carousel?

I am required to use carousels very often in our designs - sometimes as many as 4 separate carousels on a homepage. To increase engagement & conversions with website visitors (and of course ...
2
votes
2answers
2k views

Website “splash screen” instead of homepage or with it

I'm building a small business webpage - just a few subpages with not much text, based on twitter bootstrap. Lately there's an example of cover which I really like and want to use as a splash screen. I ...
2
votes
2answers
412 views

Registration or login on the first page?

I'm designing the first page of my website, the one visitors would hit after typing the site address, and I encountered this problem. Given there can only be one, should there be the login form (...
2
votes
2answers
181 views

Long list of Artists

I am in the process of learning AngularJS, and thought to myself let me build a really simple, very common website using Angular and ASP.NET Web API. The website I want to build is a lyrics website, ...
2
votes
2answers
229 views

Should a homepage carousel rotate automatically or not? [duplicate]

For a media site with a lot of content (news/headlines) to display upfront, should the homepage carousel (each slide has an image associated with) rotate automatically or not? Are there any studies ...