6
votes
2answers
237 views

Video automatically playing on a home or landing page - studies and data

I'd really like to know of any good studies, or posts about the impact that an auto-playing video has on a home or landing page. Impact being a change in conversion rate, bounce rate, time on site, ...
1
vote
1answer
71 views

Thoughts on 2 CTAs in a hero/header section

Premise: I'm working on a landing page for a software company. Currently the company offers one enterprise product. Soon, a second "lite" product will roll out, and I'm wondering about the hero/CTA. ...
3
votes
2answers
205 views

How closely should the homepage design match the app design? [closed]

We have a team consisting of CEO, Product Manager/UX guy, UI Designer and Front-end developer who all discuss design, UX and usability questions for our app at www.enthuse.me We all agree that the ...
6
votes
4answers
310 views

Does Lack of Content Contribute to Higher Bounce Rate?

I've been doing some research in Analytics to hopefully discover why my bounce rate is higher post-redesign, and thus far, my results have been inconclusive. How important is it that a site has ...
5
votes
1answer
397 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
3
votes
2answers
2k views

Landing page vs Home page

We are currently having a "discussion" in our company about Home pages. We have some users who express the opinion that "The home page should always be the home page, and never change". Thus, when a ...
6
votes
3answers
3k views

What is the purpose of a website's homepage?

The title says it all really. While I realize the answer to this question is somewhat dependent on the visitors you're targeting, I'm wondering if there are any specific guidelines to follow. It's ...