2
votes
2answers
73 views

What metric should I use for A/B testing of a blog homepage?

We are launching a blog about web design. The goal of our blog is of an ordinary content site - to get visitors to read as many articles as possible (NOT to get ad impressions). Our designer has ...
4
votes
5answers
282 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...