Why does the Google logo sometimes take you back to search and sometimes take you back to the product?
The title is a little lengthy -- I know -- but please bear with me on this one. I observed today that some Google sub-sites (namely Google Images, Google Books, Google Shopping) redirect to Google's ...
I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...