0
votes
0answers
5 views

Google Analytics payment gateways are tracking referrals [migrated]

Google Analytics is tracking my payment gateway conversion as a referral. This is because we take the user to the payment gateway, eg PayPal, but bring them back to the site for the order ...
3
votes
4answers
413 views

Assessing a value of a page in Google Analytics (GA)

I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit ...