is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head.

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45
votes
14answers
873 views

Where should the second most important tab go?

Is this picture true or false? My assertion is that it is true, but I would like your collective second opinion. Do you know of some research online on the subject? My explanation is that users ...
12
votes
3answers
1k views

Why would users of an Arabic interface show an F pattern in eye tracking tests?

Why does eye tracking on the Arabic version of my interface show an F-pattern only 50% of the time? I had assumed it would show a reversed F-pattern because Arabic people read right to left.
9
votes
5answers
447 views

Peripherial vision vs. results of eye-tracking?

I have found this article on the psychology of UX, and at the 10. bullet point the article points out the following statement! http://uxmag.com/design/the-psychologists-view-of-ux-design "Research ...
6
votes
3answers
2k views

Usability testing software with Eye tracking tools

I took a course in Human Computer Interaction last semester, and I find it very interesting. I am working on a website project, and thought I would try some user involvement. I was thinking about ...
6
votes
0answers
75 views

Peripherial vision vs. results of eye-tracking? [duplicate]

Possible Duplicate: Peripherial vision vs. results of eye-tracking? I have found this article on the psychology of UX, and at the 10. bullet point the article points out the following ...
5
votes
2answers
344 views

Has anyone got experience of Feng GUI and been able to test it against real users?

One of my team is looking at using Feng GUI http://www.feng-gui.com/. Does anyone have experience of it and/or been able to test it against results of eye-tracking of real users?
4
votes
3answers
404 views

What direction do people read in when reading lists of checkboxes/radio buttons?

I have a list (quite a long one) of checkboxes. Some will be checked by default, and I'd like to put those first. So I'm wondering which direction is more frequent when reading / completing them, to ...
3
votes
2answers
290 views

Simulate Eye-tracking by Photoshop filters?

I've read some articles about visual perception and that it mostly differs in High-frequency, Mid-frequency and Low-frequency recognition. Whereas Low-freq is fastest and seems to be responsible for ...
3
votes
8answers
338 views

when to use eyetracking?

Are there any types of usability metric that are particularly well elucidated by eye tracking studies? I know that they are: -very good at discovering visual attraction of page elements -very good at ...
3
votes
3answers
141 views

Eye Travel vs. Touchability on Mobile

If we want a user to perform a certain action, we make it easiest for them to select that option compared to any other available option. For example, think of a pop-up ad, "Do you want to ...
3
votes
1answer
118 views

Email eye tracking

I would like to perform eye tracking on a set of email templates, aimed at understanding which template performs the best overall and also breaking down the audience by few demographic dimensions. Is ...
3
votes
1answer
469 views

Examples of good use of animation on web pages

I'm currently redesigning our company's Magento theme, with the aim of increasing our conversion rate as much as possible (obviously :-) ). I have what I feel to be a good overall layout with the eye ...
1
vote
1answer
135 views

centered logo ok?

I'm designing a website for a rather unknown software company. The company likes the design but cannnot get along with our desicion to center their logo on the top of their page, although all the ...
1
vote
2answers
186 views

Gridview vs Staggered Gridview: When to use them?

In which situation should you use gridview or staggered gridview? Personally, I find grid view neater and easier to scan. But it seems like a lot of sites nowadays (Pinterest, etsy, etc) are using ...
1
vote
1answer
82 views

Purchasing eye tracking hardware? [closed]

We have plans to set up an eye tracking station within our test environment. What should I pay attention to when buying an eye tracker? Which characteristics are particularly important for ...
1
vote
1answer
200 views

Eye tracking websites? [closed]

I'm looking for eye tracking service. I went online and couldn't really find much. It doesn't have to be free. Which is the best company that provides this service?
0
votes
2answers
55 views

Can the mouse interaction be considered as a touch interaction?

I believe that experience comes after perception. So UX can be defined as the user's learning towards a perception. In the case of a web application, where user experiences mostly through sight, can ...
-1
votes
1answer
97 views

What price would you pay for remote eye-tracking services? [closed]

What price would you pay for remote eye-tracking services? (per capita) Considering the following results delivered in 24 hours reliability of the test would be arond 80-90% pricing based on per ...