is the process of measuring either the point of gaze ("where we are looking") or the motion of an eye relative to the head.

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9
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5answers
603 views

Peripherial vision vs. results of eye-tracking?

I have found this article on the psychology of UX, and at the 10. bullet point the article points out the following statement! http://uxmag.com/design/the-psychologists-view-of-ux-design "Research ...
2
votes
1answer
574 views

centered logo ok?

I'm designing a website for a rather unknown software company. The company likes the design but cannnot get along with our desicion to center their logo on the top of their page, although all the ...
12
votes
3answers
2k views

Why would users of an Arabic interface show an F pattern in eye tracking tests?

Why does eye tracking on the Arabic version of my interface show an F-pattern only 50% of the time? I had assumed it would show a reversed F-pattern because Arabic people read right to left.
6
votes
2answers
566 views

Has anyone got experience of Feng GUI and been able to test it against real users?

One of my team is looking at using Feng GUI http://www.feng-gui.com/. Does anyone have experience of it and/or been able to test it against results of eye-tracking of real users?