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How often to review analytics for a client?

I'm trying to write up a UX project plan for a client and I have included a web analytic review in there. My thought is that it would be sufficient to review their web analytics once a month to make ...
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What Is Your Expert Experience regarding Severity Ratings in Heuristic Evaluation or Expert Review?

There are a number of ways to assign severity ratings of usability problems (For an overview see this post by Jeff Sauro). Jakob Nielsen's four-step scale often seems to be the standard in Heuristic ...