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0
votes
2answers
135 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
4
votes
5answers
2k views

What are good questions to ask when interviewing intranet users for persona development?

I'm part of an external team hired to improve a software engineering company's intranet. I have been tasked with developing a usable set of personas out of a pool of around 300 employees. The ...
3
votes
2answers
57 views

Field studies unnecessary for brochureware sites?

By my own experience, field studies are crazy useful for developing applications because you can study how the users interact with the current version or a competitor's app. It usually gives you tons ...
2
votes
2answers
160 views

Cultural Probe applied to business environment

At my workplace I am planning a research effort studying some in-house software. I would like to use Gaver's Cultural Probe technique because the exploratory nature of the methodology appeals to my ...
11
votes
2answers
515 views

How to conduct user research in a highly constrained environment with private/protected data?

I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
-5
votes
1answer
141 views

Ethnography and Qualitative Research Staying Relevant [closed]

How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?