An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
I'm part of an external team hired to improve a software engineering company's intranet. I have been tasked with developing a usable set of personas out of a pool of around 300 employees. The ...