0
votes
2answers
135 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
11
votes
2answers
512 views

How to conduct user research in a highly constrained environment with private/protected data?

I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
4
votes
5answers
2k views

What are good questions to ask when interviewing intranet users for persona development?

I'm part of an external team hired to improve a software engineering company's intranet. I have been tasked with developing a usable set of personas out of a pool of around 300 employees. The ...