0
votes
2answers
144 views

How do you create real data backed personas for a simple marketing / lead generation website?

An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
2
votes
2answers
161 views

Cultural Probe applied to business environment

At my workplace I am planning a research effort studying some in-house software. I would like to use Gaver's Cultural Probe technique because the exploratory nature of the methodology appeals to my ...
-5
votes
1answer
141 views

Ethnography and Qualitative Research Staying Relevant [closed]

How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?