An effective website must meet both user and business requirements, right? In the case where a business simply needs to gather qualified leads and the user is simply trying to learn more about the ...
By my own experience, field studies are crazy useful for developing applications because you can study how the users interact with the current version or a competitor's app. It usually gives you tons ...
I work in health care and am trying to establish some practices and protocols for conducting user research on physicians. However, the health care industry has some constraints that make user research ...
At my workplace I am planning a research effort studying some in-house software. I would like to use Gaver's Cultural Probe technique because the exploratory nature of the methodology appeals to my ...
How must ethnography be re-calibrated for a moment driven by the study of complex phenomena like globalization or mass mediation, things ethnography was decidedly not concocted to study?
I'm part of an external team hired to improve a software engineering company's intranet. I have been tasked with developing a usable set of personas out of a pool of around 300 employees. The ...