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4
votes
3answers
407 views

What are some good examples of guiding people through an infographic or interactive, but without it feeling like it's on rails?

I'm currently helping various corporate clients get their existing print resources online. Many of these clients are quite conservative and/or new to digital, so it's often a big information dump from ...
3
votes
0answers
99 views

Compare engagement of different push mediums

We're wondering if there's research on the engagement levels of different push mediums. I.e. CTR's of email vs. ios notifications vs. android notifications vs. etc. Had a google and a search here and ...
1
vote
4answers
167 views

Email notifications: “You've received a message” vs the full message

While working on a web-based business management tool, we're looking into adding forums. Let's say a user has notifications turned on, for every time someone posts in a topic you've created or ...
1
vote
2answers
98 views

Which part(s) of the overall user experience is best represented by the NPS?

I have seen some companies define KPIs for their UX efforts based on metrics like the Net Promoter Score (NPS). However, having worked with many qualitative and quantitative metrics to try and model ...
1
vote
2answers
124 views

Is the state of 'flow' equivalent to user engagement?

From Wikipedia Flow (psychology): Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and ...
0
votes
0answers
37 views

How do you test navigation engagement?

Some coworkers and I are engaged in heated debate about changing the navigation arrangement from a left nav column to a top nav bar. Arguments in favor of a left nav are more visibility and more ...