designing to produce certain emotional effects or how emotion affects a user's behavior with a system.

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How does user's emotion relate to ux?

I have been hearing a lot of emotional design and doing ux with user's emotion in mind. But how does this work and where does it fall under in the deliverables?
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Implementing PET thinking (designing for Persuation, Emotion, Trust) into agency process

So I have been given the task of implementing in the PET design techniques into our agency's UX process and making sure this is instinctively baked into every project we do going forward. Currently ...