39
votes
7answers
14k views

Why is Google's “I'm Feeling Lucky” button still next to the search bar?

I'm sure that Google must put a lot of thought into the display of its homepage. With such a minimalistic design, every element matters. So what's up with the "I'm feeling lucky" button? Why is ...
4
votes
6answers
419 views

Creating Interfaces that Build Emotional Bonds

What are factors in the user experience that lead to users having an emotional tie to an interface, why, and what would be an example of each factor.