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Can you, and should you, design against buyer's remorse?
We know that one way to design an engaging experience is to design for emotion, e.g. as outlined in Aarron Walter's book of the same name.
Part of the process of designing for an emotional response ...
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Creating Interfaces that Build Emotional Bonds
What are factors in the user experience that lead to users having an emotional tie to an interface, why, and what would be an example of each factor.