3
votes
6answers
218 views

Is a usability study on just a newsletter effective?

I'm doing a usability study in our lab next month to test a newsletter for a client. It will be my first test with only an email (instead of a website). I'll only have 3/4 tasks (open email, choose ...
4
votes
3answers
424 views

Any evidence of increased click through rates on blue underlined links in html emails?

I'm redesigning our company email template. At the moment links are grey, bold and not underlined. I don't think this makes it very clear that it is a link. My gut instinct tells me that I should make ...