“Your friend has sent you a message on our website, register to see it” - is there a name for this technique?
Sometimes I get emails like the following, presumably targeted to me as a friend/contact of some person, X: You have a message from X on our super awesome website! Click here to read this message. ...
For authentication emails and various other one-way communication applications often use firstname.lastname@example.org. This comes across as unfriendly when compared to something like email@example.com. ...