6
votes
3answers
1k views

What is the reverse of an Unsubscribe?

We are working on our CAN-SPAM compliance, and have our Unsubscribe wording the way we want it. Our app mainly sends e-mail when it is notifying users of various work-related events. If a user ...
0
votes
1answer
81 views

Should html and plain versions of the same email be sent?

When sending our html newsletter via email, should I include both versions? HTML and plain text, in other words, should it be a multipart email? If so, why?
5
votes
1answer
104 views

What would work better in order to get feedback upon unsubscribing from newsletter?

In our email newsletters the user will find an unsubscribe link... Should that link when clicked automatically unsubscribe the user? Or should they be presented with a form to confirm the action? I ...
7
votes
5answers
312 views

Usability of an email field without label “email”

Does it make sense to a user that this field is for email only? Or is it confusing?
3
votes
6answers
227 views

Is a usability study on just a newsletter effective?

I'm doing a usability study in our lab next month to test a newsletter for a client. It will be my first test with only an email (instead of a website). I'll only have 3/4 tasks (open email, choose ...