trading goods or services over the internet.

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81
votes
13answers
7k views

Is it good practice to force users to give us their email address before showing them our site?

Our company has a website that sells wine. Our idea is that we will the ask user to sign up using their email address before we present them with any products. The reasoning behind this is that if a ...
57
votes
6answers
5k views

Preventing a user from pasting from the clipboard into a mandatory form field

In my online checkout process I, like many checkouts, have a field for the customer's email address along with a field to confirm the email address. They are both identical text boxes and accept email ...
50
votes
6answers
10k views

Infinite scroll vs Pagination in E-commerce websites

Infinite scroll has been around for a while now, however I have not seen infinite scroll being implemented on any successful or well known e-commerce sites. Does anyone know of any e-commerce sites ...
40
votes
5answers
6k views

Do “promo codes” or “coupon codes” do more harm than good?

My clients seem to love coupon and promo codes, but I've recently become very skeptical of them. When I'm shopping there's times I'll see a promo code field and I'll wonder off to other sites to find ...
39
votes
7answers
2k views

Would intentionally slowing down UI help to increase sales on shopping sites?

I've noticed that iTunes store is always slow, at first I thought it's just because iTunes is a bloatware (which it is, on both Mac and Windows.) However I started to wonder whether this is ...
31
votes
17answers
8k views

Form for inputting operating hours of a business

I am designing an interface where restaurants need to input their operating hours. I am thinking of using a slider control for timings for a single day, and then let the user choose days of the week ...
29
votes
12answers
3k views

Is it better to include shipping cost in the product price?

Assume you want to buy a product online The first shop offer 50€ and there is 10€ of shipping cost. The second shop offer 60€ but with free shipping cost. download bmml source – ...
27
votes
3answers
1k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
22
votes
6answers
2k views

Buttons instead of radio buttons or a dropdown

In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead. It approximately looks like this: ...
21
votes
9answers
1k views

Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?

On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why? If the user wants to go back, he can only do it by ...
19
votes
4answers
584 views

Does highlighting the potential for discounts negatively impact on non-eligible customers?

I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...
17
votes
3answers
876 views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
14
votes
9answers
1k views

How long should you leave items in a basket, before clearing it (if at all)?

Many online retailers allow you to add items to a basket prior to checkout. Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
12
votes
5answers
925 views

Display percentage increase/decrease as 110% or +10%?

Our interface is using a slider which allows users to alter a price from a preset recommended price. Alongside this we are showing the recommended price, the new altered price and, by request of the ...
12
votes
4answers
1k views

New Style of Pagination Pattern

I was looking at a few of the huge ecommerce sites, and how they handle pagination. Asos Amazon I've shown how Asos and Amazon handle it above. This pagination works okay if there are 5 or so ...
12
votes
2answers
436 views

Is there a reason for the recent shift to inner zoom images on ecommerce websites?

I've seen it around and I honestly find it quite frustrating. I've seen on a lot of ecommerce websites that when you put your cursor over an image, it automatically zooms in that box, and about half ...
12
votes
2answers
621 views

Where should the “Add to cart” button be placed in the product page?

I came across this awesome question on LinkedIn. The author has posted it across multiple UX groups (some open & some closed) so I'd like to preserve the best answers in one location. Many ...
11
votes
4answers
2k views

Which is better: Buy Now or Add To Cart as the label for a button in a shopping cart form?

I have a site that displays 3 major products and it all links to an external shopping cart which users will have to fill out a form to complete the order. Which label is better? "Add to Cart" or ...
11
votes
3answers
377 views

Should a date field be pre-filled or left blank for hotel and flight booking forms?

Should a date field be pre-filled or left blank for hotel and flight booking forms? For example should i keep date field un-selected by default like this or with dates of next 3-4 days. and user ...
11
votes
2answers
1k views

What is the best eCommerce add-to-cart flow? [closed]

I'm working on an eCommerce website. I found two predominant approaches as to what happens when buyers click the add-to-cart button: Send them to their cart where the main action button is ...
10
votes
3answers
257 views

Showing how many users voted that a comment was helpful

I'm building a site with items that can be reviewed, and users can vote whether or not reviews are helpful to bubble the best to the top Amazon-style. Amazon, Yelp, and almost everything else I could ...
9
votes
5answers
2k views

Should registration be optional on an e-commerce site?

I am developing an e-commerce web site which will sell tourism services (airport transfer, accommodation, excursions, etc.). I am on a path here that I need to decide if I will provide a membership ...
9
votes
5answers
668 views

Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?

I'm working on a sort of CMS with a built in payment system. We plan on having it support multiple payment processors like Paypal, Amazon, and Google Checkout, but I'm wondering if we need to present ...
9
votes
4answers
286 views

Shopping Carts: Remaining qty 1 item - What is fair?

We have a course registration system. Each course has a set of seats allocated. ONLY when the actual order is placed is the seats allocated decremented. Therefore, at the moment, it is possible for ...
9
votes
3answers
408 views

How can I differentiate Online products vs “Offline” products?

I'm helping re-design a website which has some products that can be purchased online and some which can only be purchased offline in physical stores. Both the products you can buy and can't buy need ...
8
votes
1answer
342 views

What is wrong with putting price timeline in e-commerce sites?

Why don't e-commerce sites, e.g. amazon, include price timeline charts for their products so that users will be persuaded on the discounts? Does it incur any culprits for usability or even for sales? ...
8
votes
2answers
3k views

Under what circumstances will vertical or horizontal navigation work better?

I have just started taking UX classes and am designing my first e-commerce webpage. I was wondering what type of navigation works better for users? Do users prefer eBay's vertical navigation ...
8
votes
2answers
312 views

Does upsell or cross sell decrease conversion?

Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...
8
votes
1answer
368 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
8
votes
3answers
2k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
7
votes
6answers
2k views

How many steps should a checkout process have?

I'm currently auditing an e-commerce website, and I noticed that the checkout process has 3 steps: Login/registration Delivery address/payment Verify/place order The page of the step 2 is quite ...
7
votes
3answers
520 views

Is it a good Idea to force user to sign in/sign up for purchase [duplicate]

Possible Duplicate: Should registration be optional on an e-commerce site? I have seen a number of eCommerce sites which force the users to signin for making a purchase. Is this at all a ...
7
votes
1answer
162 views

Shopping Cart - What information should you show while browsing?

Does anyone have any data whether or not showing the number of items and/or total price of the items in the cart increases the likelihood of users purchasing the cart? I have my assumptions, but I'd ...
7
votes
3answers
313 views

How to best deal with many thumbnails in a product image gallery

We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport. Here are some conditions that the layout needs to meet: The Gallery has to cater to ...
7
votes
3answers
213 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
7
votes
4answers
201 views

Is it a problem to have a link to 'View Your Basket' and 'Go To Checkout' that both go to the same place?

I have an eComm site i'm specing at the moment. When you add stuff to the basket the on-page basket at the top of the page will update to give you a running total with links to view the full basket as ...
7
votes
1answer
137 views

Where should I locate logon steps for a private shopping site?

I'm developing a private shopping site workflow (like gilt.com and markavip.com) but I'm unable to decide which page to put login/register on. I'm considering these locations: Product list page ...
7
votes
4answers
827 views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
7
votes
2answers
229 views

what are the different sorting types I should implement in category pages of a e-commerce website?

Going through category pages of multiple e-commerce websites, it seems that there is no standard in the parameters chosen to sort the list of products. Amazon gives the option to sort by relevance, ...
6
votes
4answers
331 views

Is adding categories to the products on the home page a good idea?

Will adding product categories to the featured products on my home page increase conversion? (the name of the category under the left title is also a link to that category)
6
votes
3answers
282 views

Why is User Experience treated different in digital and physical stores?

When shopping online there is (from my experience) a well thought through design of all the steps from finding the product(s) you want and need to the check out process and purchase of the product(s). ...
6
votes
3answers
377 views

checkout: combining billing and payment screens

I am designing a checkout workflow where the old IA has mocked up different screens for billing/shipping and payment. I want to combine into one page like this (which I've abbreviated): I've said ...
6
votes
3answers
331 views

Its good , bad or neutral from psychological point of view to place a cart on the bottom of a page

I am thinking a lot the matter of the position of the ajax cart. I have place my temporary show cart on the bottom of the page. This is just an information for the user when its add products on the ...
6
votes
1answer
294 views

A/B testing a site with low traffic

I've always been very interested in A/B testing, but have never had the opportunity to implement it on any websites. I work at a digital agency where the main reason why we haven't been able to ...
6
votes
4answers
274 views

How to prove to client that blind users can also use his e-commerce website?

How to prove to client that blind user can use his e-commerce website too? I want to tell the importance of accessibility to the client who has and e-commerce website, that we should try to make it ...
6
votes
4answers
461 views

Do we need to show Cart page after user clicked “Add to Cart” from list page?

Suppose if a user clicked "Add to Cart" from a product listing page, Do we need to redirect to Cart page instantly? Or stay on the same page and show "Added to Cart" with disabled style ? How do we ...
6
votes
1answer
606 views

E-commerce design flow

I am currently in the process of developing an ecommerce website and I would like to know of any sources that can give an example of the design flow of an ecommerce site, for example from choosing a ...
6
votes
3answers
114 views

How to communicate that some customers may buy directly, others must set up account first?

We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process) Other ...
6
votes
1answer
152 views

Shipping address layout

Is there any layout recommended for shipping/mailing addresses for an ecommerce website? Currently I have all the shipping addresses out on 1 page along with the account details of the user, which ...
6
votes
1answer
465 views

Why would Amazon only allow users to add 30 items in a shopping cart at a time?

Amazon only allows users to select 30 items at a time from the dropdown list and add them to the cart. Why not let the users type the number themselves in case they want to buy more than 30? Is there ...