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4
votes
1answer
224 views

How can I create a sense of discovery or serendipity at finding a product?

I have a large catalogue of products which users can filter using a combination of attributes to find products that meet their needs. It's as efficient as you'd expect from any ecommerce store, so ...
1
vote
5answers
691 views

Checkouts as a multi-step process or as a long form?

Our checkout system has 3 clear steps: Basic Information - Title, Name, Email, Phone Card Details - Payment Type, Card Details Billing/Delivery Address - Company Name, Address I would like to know ...
3
votes
2answers
815 views

numbers on a credit card expiry date year form [duplicate]

What is the best display to have for the years on a credit card expiry date field for payment. Should you have the whole year 2013, 2014, or is it better to have it displayed the same as on the credit ...
1
vote
2answers
99 views

Registered Customers vs Returning Customers?

On our shopping cart we have two options at checkout. 1 ) Registered Customers 2 ) New Customer Each shows a form to the user. I was just thinking that Returning Customers sounds better than ...
4
votes
2answers
212 views

What is the UI design for summarising multiple packages for multiple orders in an e-commerce site?

I'm looking for the best way for a customer to track their e-commerce orders in a summary format. The difficulty is, there may be several packages to ship for each order. A customer may have placed ...
2
votes
2answers
275 views

'same as shipping address' or 'different from shipping address'

In the order process we ask the visitor the address he want us to ship the ordered products and the address he want us to send the invoice Most of the time, both are the same. We don't want the ...
83
votes
13answers
8k views

Is it good practice to force users to give us their email address before showing them our site?

Our company has a website that sells wine. Our idea is that we will the ask user to sign up using their email address before we present them with any products. The reasoning behind this is that if a ...
5
votes
1answer
82 views

Infrequently accessed store dilemma

A quick background: I work for a software company which sells software B2B. After the initial purchase, the software we sell works on a support renewal basis of either 1 or 3 years. There are only ...
2
votes
7answers
179 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
2
votes
2answers
191 views

Best Way to Handle Quantity & Size

I'm working on a project that helps businesses sell items online. Right now I'm trying to figure out a more intuitive way of handling the sizing and quantity of products. The common use case for ...
4
votes
2answers
327 views

What are some of the best wire framing pracitices/guidelines for mobile first approach for an ecommerce website?

I'm working on redesigning a 90's ecom website - the goal is to make it mobile phone/tablet friendly and we have decided to go the mobile first way because the website has more mobile visitors. My ...
2
votes
6answers
265 views

Choosing from multiple credit cards, radio button or dropdown?

On a checkout page we offer the ability to store credit card information. Once a customer has stored their card(s) we need to offer them the ability to choose which card they would like or add a new ...
0
votes
1answer
166 views

How the page should behave after applying filters?

I'm working on the e-commerce website with facet filters, when user applies the filters, results appear (no need to click additional "show results button") but I'm not sure how the page should behave: ...
1
vote
2answers
224 views

How to design a shopping cart for digital and non digital products

I've a problem with a two tab shopping cart. I'm working on a e-commerce which has both digital and non-digital products, if user adds both digital and non digital products to the shopping cart two ...
27
votes
3answers
2k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
1
vote
4answers
213 views

Should the Payment details or Review your order screen be first in checkout?

Some shops have a step called "Review and confirm" in the process that allows users to do a final check on their order before they place it. In some cases this step is placed before the actual page ...
5
votes
5answers
543 views

Best way to display base, premium, ultra-premium prices

Our site offers discount travel packages that are redeemable only on specific dates. We are able to offer these deals because of the pre-purchase guarantee we offer to our partners. We are ...
4
votes
2answers
102 views

“Home” link to indicate one's home, rather than the home page

A client is developing an ecommerce website with category links in the primary navigation. The links are to be named "Garden", "Home", etc. I'm concerned that the "Home" link will be mistaken for a ...
1
vote
3answers
244 views

How to clarify checkout page?

I've recently learned that our checkout page can be a little confusing for some, older, people. It's split up in a "new customer" and a "registered customer" section. In the left part of the screen ...
6
votes
4answers
287 views

Natural language vs. Tech language?

Redesign of eBay reminds me of an old debate I had with fellow UX designers: is natural language always better than artificial tech language (even if it addresses clear mental model)? Let me give you ...
2
votes
2answers
71 views

What to display when there is no admin-submitted image for categories and products?

I have an e-commerce store with products and categories. If the administrator doesn't upload a custom image of the product or category, what should be available to the user? a custom image with this ...
5
votes
2answers
274 views

How do we handle a checkout process for unique items?

What methods are generally employed to handle checkout processes that involve unique items?--Selling paintings, for example. Some pitfalls maybe: A buyer purchases an item before a slower buyer is ...
2
votes
1answer
143 views

Structuring an e-commerce site for external sellers

My questions require a fair bit of background information, so please bare with me. We have an e-commerce app that lets users sell their records. To simplify the selling process we populated our ...
7
votes
1answer
176 views

Shopping Cart - What information should you show while browsing?

Does anyone have any data whether or not showing the number of items and/or total price of the items in the cart increases the likelihood of users purchasing the cart? I have my assumptions, but I'd ...
0
votes
3answers
867 views

Should we load Overlay with loading icon for Ajax loading page?

I am working on an Ajax loading filters for an e-commerce site. On the first page request we load the common html (header, footer, other common contents) as a part of first request and then make ...
3
votes
1answer
348 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
3
votes
6answers
398 views

Default sort order of a product list

Looking over a few ecommerce projects, I noticed that the default sorting order for any product list ends up being the order that the products were entered into the database. This seems rather random ...
3
votes
2answers
153 views

Why do many web sites emphasize registration and hide log in forms?

Many web-based applications are emphasizing sign up forms and hiding log in forms, often placing log in on another page. I'm under the impression that the majority of users are not first time users, ...
3
votes
4answers
615 views

Is it better to display featured products as a slideshow or as a list of products

I have here two wireframes for the homepage of an e-commerce website. The site has only 5 products so far but will have more so the design needs to allow for scaling. I'm wondering which of these two ...
0
votes
1answer
276 views

Zooming in on Ecom Product Images

One semi-standard feature of e-commerce sites is the auto-zoom of a product image once you're on the product details page. I've always felt this feature to be clumsy and annoying whenever I am ...
0
votes
2answers
331 views

Expiration (expiry) date - drop-down or typed? [duplicate]

I've done some research and noticed that a large number of successful eCommerce sites use a drop-down box for the 'expiration date' and other sites use a small text-box that allows for 2 or 4 ...
4
votes
2answers
224 views

Insight on Number of Subtabs

Anyone know of usability studies that indicate how to deal with a design that comes your way and has a lot of subtabs? By subtabs I mean tabs within tabs on the same page. So, there might be a row of ...
3
votes
1answer
135 views

Multiple items in one basket that get processed at different rates on completion of checkout

Does anyone have any good ideas on how to solve the problem of having multiple products in one order (basket) that are processed at different rates once the user completes their purchase? An example ...
7
votes
1answer
149 views

Where should I locate logon steps for a private shopping site?

I'm developing a private shopping site workflow (like gilt.com and markavip.com) but I'm unable to decide which page to put login/register on. I'm considering these locations: Product list page ...
7
votes
3answers
241 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
5
votes
5answers
278 views

What to do with non priced products when sorting by price?

On a page that lists products, we would like to give the user the option to sort the products by price. The problem is some products do not have their price displayed and are "request a price." What ...
9
votes
4answers
690 views

Do we need to show Cart page after user clicked “Add to Cart” from list page?

Suppose if a user clicked "Add to Cart" from a product listing page, Do we need to redirect to Cart page instantly? Or stay on the same page and show "Added to Cart" with disabled style ? How do we ...
15
votes
9answers
3k views

How long should you leave items in a basket, before clearing it (if at all)?

Many online retailers allow you to add items to a basket prior to checkout. Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
2
votes
2answers
299 views

Showing MSRP / Regular Price in regards to a discount

We are torn on the best convention for conveying a discount (what we offer online) versus a 'regular' price (what consumers can pay in person). The in person price will always be higher than what we ...
9
votes
5answers
788 views

Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?

I'm working on a sort of CMS with a built in payment system. We plan on having it support multiple payment processors like Paypal, Amazon, and Google Checkout, but I'm wondering if we need to present ...
4
votes
2answers
208 views

How should removed pages be handled in e-commerce sites?

On my e-commerce website I create many sale event/campaign related categories which are put offline after a specific event/campaign is over. Lots of customers bookmarks those category page and then ...
23
votes
6answers
2k views

Buttons instead of radio buttons or a dropdown

In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead. It approximately looks like this: ...
8
votes
3answers
427 views

How to best deal with many thumbnails in a product image gallery

We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport. Here are some conditions that the layout needs to meet: The Gallery has to cater to ...
59
votes
6answers
6k views

Preventing a user from pasting from the clipboard into a mandatory form field

In my online checkout process I, like many checkouts, have a field for the customer's email address along with a field to confirm the email address. They are both identical text boxes and accept email ...
1
vote
1answer
186 views

'Add to Bag / Basket' on category landing pages?

How I have the list currently displayed]1I'm currently working on a site selling books and my client has asked where the 'Buy Book' buttons are. On the books listings (category) page do I need a call ...
0
votes
3answers
150 views

Does a e-commerce website site really need an 'introduction' on the homepage? [closed]

It's common on websites to have text on the homepage to introduce the company. I'm wondering if, for most websites, especially e-commerce websites that isn't actually necessary, especially when the UI ...
20
votes
4answers
737 views

Does highlighting the potential for discounts negatively impact on non-eligible customers?

I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...
6
votes
3answers
118 views

How to communicate that some customers may buy directly, others must set up account first?

We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process) Other ...
5
votes
3answers
419 views

Products in Tabs - Bad idea?

In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
5
votes
5answers
168 views

Voucher code field before login in?

On an ecommerce website, in order to checkout/pay, the user will need an account, so he will have to register. After registering and being logged in, the user will be able to enter a voucher code, ...