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4
votes
2answers
176 views

Do users come back after looking for a promo code?

An answer to a question on whether promo codes do more harm than good, mentioned that 27% of users will abandon a shopping cart to look for a promo code. As a follow-up, are there any statistics or ...
4
votes
1answer
209 views

A/B Testing Home Page of an Ecommerce Site

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
4
votes
1answer
138 views

Average price per night VS Total price

The context is a booking/holiday planning platform. A user can select a number of days he wants to book a good (hotel, vacation package ...) and a price for each offer has to be shown. Assuming that ...
4
votes
2answers
184 views

What's the best practice for a related items section on an eCommerce website?

I'm developing a strip at the bottom of our product pages for "related" items that the user might find beneficial. I have several coworkers (who are not in UX) that like the auto-rotate feature on the ...
3
votes
6answers
5k views

Color for add to cart button

Is there a best call to action color for "Add to Cart" buttons. Does the color of this button have any effect on decision making? I read somewhere that the color red may trigger "eating" so most of ...
3
votes
4answers
4k views

Arial vs Verdana for ecommerce sites [closed]

Struggling to choose between Arial (11px) and Verdana (10px) as screen font for my ecommerce site. Here are my thoughts: Arial has that connection to Helvetica. It oozes authority. Most popular ...
3
votes
4answers
591 views

Is it better to display featured products as a slideshow or as a list of products

I have here two wireframes for the homepage of an e-commerce website. The site has only 5 products so far but will have more so the design needs to allow for scaling. I'm wondering which of these two ...
3
votes
4answers
291 views

Good practice for eCommerce sites where you don't directly buy online? [closed]

I have a client that wants to sell jewelry, and she wants a website to advertise her collection there. The thing is, she doesn't have any means to sell them directly online. So the site is almost like ...
3
votes
5answers
185 views

A/B testing in user test

I designed 4 versions of a checkout page. I want to make some user test to know which version performs better. Do you think that I have to do the tests with the same person? the big change in the ...
3
votes
4answers
274 views

Should the user be forced to sign in for a wish list on an ecommerce site?

I believe that signing into a site can be a big barrier to users so prefere e-commerce sites that offer guest access. The question is should wishlists be a guest feature or do the business advantages ...
3
votes
1answer
182 views

OK to omit quantity box in fashion ecommerce stores?

I notice some of the big fashion ecommerce stores have omitted the quantity box on their product details page (still visible on the cart page though), and I was wondering if it's OK for me to do the ...
3
votes
1answer
318 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
3
votes
4answers
478 views

Where should I place this “continue shopping” button?

I working on the design of an ecommerce site and I was confused about the ideal placement for a continue shopping button when the user is presented with his cart page. I have three buttons on my page ...
3
votes
3answers
175 views

Asking for Shipping Method on Cart page?

I am currently involved in shopping cart redesign project. I have been doing competitive audit, and have noticed that most of the e-commerce sites out there ask users for the preferred shipping method ...
3
votes
1answer
3k views

Best examples of “How it works” designs for Ecommerce/Deal sites [closed]

What are the best web design examples, having creative "How it works" sections on their homepages, that help new users to grasp the basic idea of the site within a few seconds? I have also seen many ...
3
votes
2answers
700 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
3
votes
1answer
55 views

Maintaining a high degree of user trust on System that selects the best recommendations of a product for the user

I have been presented with the problem of rebuilding the reviews section of a Product page. The Problem: I am afraid of affecting negatively my users' trust by allowing an automatic system to select ...
3
votes
1answer
72 views

How can I validate an email account without leaving the checkout process?

Aside from the standard process in which someone receives an email to validate an account/registration to finish a signup process, is there any alternative/best practice that retains the user within ...
3
votes
3answers
72 views

How to make ecomerce website with no product categories work?

At work we make websites for other companies. One of our client wanted us to make a e-commerce website for them. Nothing out of the ordinary until we realized they had 50 000+ products to sell and ...
3
votes
1answer
61 views

differentiating between groups of products that are very similar?

This is the corner I'm backed in to: My company is releasing a new line of products that use the same hardware as our current products, but with completely different software -- a cloud based version ...
3
votes
2answers
273 views

Any best practices or examples of mix and match functionality on a fashion e-commerce?

I'm trying to design this feature, but so far not much luck finding any decent implementations of this feature. one example is http://www.bonarium.com but even that is pretty basic. what would the ...
3
votes
3answers
481 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
3
votes
1answer
202 views

Bitcoin's User Experience

Bitcoin has been a hot topic lately and some vendors are offering customers the ability to pay using bitcoin. Not to get into the legitimacy issue of bitcoin, is providing bitcoin as an alternative ...
3
votes
2answers
746 views

numbers on a credit card expiry date year form [duplicate]

What is the best display to have for the years on a credit card expiry date field for payment. Should you have the whole year 2013, 2014, or is it better to have it displayed the same as on the credit ...
3
votes
2answers
152 views

Why do many web sites emphasize registration and hide log in forms?

Many web-based applications are emphasizing sign up forms and hiding log in forms, often placing log in on another page. I'm under the impression that the majority of users are not first time users, ...
3
votes
6answers
353 views

Default sort order of a product list

Looking over a few ecommerce projects, I noticed that the default sorting order for any product list ends up being the order that the products were entered into the database. This seems rather random ...
3
votes
1answer
85 views

Patterns for displaying payment of product with points / frequent flyer

Pattern for displaying payment of product with point system such as frequent flyer points. So the customer is buying a product for $300 and on the payment screen has the option to pay for this with ...
3
votes
1answer
134 views

Multiple items in one basket that get processed at different rates on completion of checkout

Does anyone have any good ideas on how to solve the problem of having multiple products in one order (basket) that are processed at different rates once the user completes their purchase? An example ...
3
votes
1answer
224 views

Where should the contact us link be placed in an Ecommerce site?

I just finished designing an Ecommerce site and the in the site design, I put the contact us link in the header as given below: The feedback I got was that they would like to add an additional link ...
3
votes
3answers
263 views

eCommerce search with Images and prices as you type - is it too much to put in the search result?

Please have a look at the demo we did for FreshDirect. Start at http://dl.dropbox.com/u/24083519/FD/FreshDirect.html Goto the search box and click 'organic tomato'. The interaction is immediate, and ...
3
votes
1answer
102 views

Energy Labeling Rule - how to make it user friendly?

Starting next, consumer electronic e-retailers will be required to display the applicable label or icon “clearly and conspicuously and in close proximity to the covered product’s price” so that ...
3
votes
1answer
86 views

Escalation of Commitment

I was wondering if someone could point me to some resources on the concept of escalating commitment in regards to filling out forms online. A colleague of mine suggested that paginating web forms ...
3
votes
6answers
174 views

How many products on a landing page?

I'm currently working on a landing page on an e-commerce site, and this question was brought up. Are there any best practices in general for how many products there should be on a landing page? Is it ...
3
votes
1answer
98 views

What is the best way to handle multiple promotions on a product?

Perhaps one more for the cognitive stack exchange but please take this scenario: A company wants to display multiple promotions on a product online. With product A you can do the following: Buy ...
3
votes
2answers
146 views

Whats a better way to deliver dynamic pricing information (example inside)

I've got a use case where the user wants to get a price based on a specific number of units as opposed to a typical straight cost/sale scenario. The backend manages the number crunching/heavy lifting ...
3
votes
3answers
329 views

Is using a sentence as a search filter better to engage the user compared to showing featured items?

In a marketplace, what do you think will be better: Making a sentence that the user completes by picking from several options that lead to results base on his request, or just showing featured items ...
3
votes
1answer
329 views

have you a good example of a class booking system

I am redeveloping a booking system for a cookery school. Does anyone have any particularly good examples of good UI booking engines for courses or classes?
3
votes
2answers
314 views

Positive explanatory caption accompanying ad banner

Let's say you have a website - that is either a non-profit or otherwise positions itself as good for community - that runs banner ads to cover some of it's costs. I was wondering what would be the ...
2
votes
4answers
524 views

How or where to add an explanatory legend without the use of asterisk?

We are currently working on improving an online e-commerce website, and recently we bumped into the issue of adding an explanatory legend that had not previously been requested. There's a product ...
2
votes
6answers
258 views

Choosing from multiple credit cards, radio button or dropdown?

On a checkout page we offer the ability to store credit card information. Once a customer has stored their card(s) we need to offer them the ability to choose which card they would like or add a new ...
2
votes
7answers
172 views

Do savings and subtotal need to be displayed on a product page?

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...
2
votes
3answers
374 views

What do you think about guest checkout in a web app for pre-order food for a certain time in a restaurant?

Usability guidelines about e-commerce say that in an e-commerce platform, guest checkout is a must. Not providing this alienates any customer who just wants to get in and out. What would you do in ...
2
votes
2answers
51 views

What do you do when the user interrupts the purchase process?

If a user on an e-commerce site is in the middle of a purchase process when they leave to another part of the site, or perhaps leave the site completely, what information should be retained if they ...
2
votes
2answers
243 views

'same as shipping address' or 'different from shipping address'

In the order process we ask the visitor the address he want us to ship the ordered products and the address he want us to send the invoice Most of the time, both are the same. We don't want the ...
2
votes
2answers
71 views

When would you user test an e-commerce product page design?

We've got the design screens ready, but they havent yet been put to html/css. Would you test the screens now or when in html/css? Why? Any good advice for testing ecommerce product pages? Good ...
2
votes
3answers
133 views

Applying a one-time gender select in fashion e-commerce navigation bar

I'm working on this e-commerce website where we have introduced a kids category and it seems that a lot of real estate on the navigation bar is wasted as users mostly browse only for one gender. So ...
2
votes
3answers
82 views

Should I show a list of products if there is only one product?

Let's say that due to filtering or searching or what have you, there's only one item in the list of products. Should I still show the list for the sake of consistency, or is it more usable to go ...
2
votes
3answers
100 views

Bounce rates and very low conversion rates

My site seems to be producing very high bounce rates (60% plus) and because of this the conversion rate suffers massively. Here is a users journey: They search for '80s fancy dress' in Google and ...
2
votes
1answer
254 views

Advantages of big forms (especially in ecommerce)

What are the advantages or disadvantages using big forms? (especially in ecommerce) I notice sites like Stack Exchange are using big form input fields with big bold labels inside of them ...
2
votes
2answers
69 views

ECommerce design: Collective price display vs No. of items

Often on sites of an ecommerce nature, a shopping cart icon will display in the site header/toolbar together with a quick summary of the users activity. This will usually be in the form of either: ...