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4
votes
3answers
376 views

Is using an entire banner as a link bad usability?

I am working on a eCommerce site which has a large hero banner space which scrolls through a number of 865 X 450 px banners. Each of these banners is linked to a specific offer in the site. When I ...
4
votes
3answers
76 views

What's the best place to put terms and conditions on an ecommerce?

Prestashop's default is to put acceptance of terms and conditions on step 4 of the buying process, right on carrier/shipping selection. I think it's not a good place. Is there any 'best practice' ...
4
votes
5answers
278 views

Payment options Prepaid and paypal used incorrectly by customers

In our Online-Shop, we offer different payment options. The most important are "Prepay" and PayPal. With "Prepay" I mean customers have to transfer the money manually to our bankaccount (via online-...
4
votes
3answers
233 views

Product cart slide in or pop-up instead of redirect

I'm in process of redesigning a website for my company, in cooperation with a digital agency. Our business is one of the leading companies in our country that sells consumer electronics (notebooks, ...
4
votes
3answers
86 views

How to make ecomerce website with no product categories work?

At work we make websites for other companies. One of our client wanted us to make a e-commerce website for them. Nothing out of the ordinary until we realized they had 50 000+ products to sell and ...
4
votes
1answer
580 views

Why don't e-commerce sites use “quick view” on mobile?

I've noticed that e-commerce sites don't use quick view on mobile. Some sites have quick view as a hover treatment, which obviously doesn't work on mobile, but J.Crew has a "quick shop" button always ...
4
votes
2answers
460 views

What is the UI design for summarising multiple packages for multiple orders in an e-commerce site?

I'm looking for the best way for a customer to track their e-commerce orders in a summary format. The difficulty is, there may be several packages to ship for each order. A customer may have placed ...
4
votes
2answers
261 views

Insight on Number of Subtabs

Anyone know of usability studies that indicate how to deal with a design that comes your way and has a lot of subtabs? By subtabs I mean tabs within tabs on the same page. So, there might be a row of ...
4
votes
6answers
956 views

Displaying multiple options on product page

I am working on a design for the product page of a commerce website. I have the requirement to show multiple options (SKUs) on each product page. In the examples below, the product comes in four ...
4
votes
3answers
545 views

In a multilingual website should we provide the local language of the country even most of the people understand english there?

In a multilingual website should we provide the local language of the country even if most of the people understand english there? For example, In India. Most of the people who use computer and shop ...
4
votes
1answer
491 views

Is there a resource for MMORPG trading interfaces?

I’m searching for some documentation/training/resource on MMORPG trading UIs (marketplace, auctions, changing items etc.). Is there any detailed documentation in this topic somewhere? ps. Google is ...
4
votes
1answer
169 views

How can I validate an email account without leaving the checkout process?

Aside from the standard process in which someone receives an email to validate an account/registration to finish a signup process, is there any alternative/best practice that retains the user within ...
4
votes
1answer
343 views

How can I create a sense of discovery or serendipity at finding a product?

I have a large catalogue of products which users can filter using a combination of attributes to find products that meet their needs. It's as efficient as you'd expect from any ecommerce store, so ...
4
votes
2answers
391 views

What are some of the best wire framing pracitices/guidelines for mobile first approach for an ecommerce website?

I'm working on redesigning a 90's ecom website - the goal is to make it mobile phone/tablet friendly and we have decided to go the mobile first way because the website has more mobile visitors. My ...
4
votes
2answers
106 views

“Home” link to indicate one's home, rather than the home page

A client is developing an ecommerce website with category links in the primary navigation. The links are to be named "Garden", "Home", etc. I'm concerned that the "Home" link will be mistaken for a ...
4
votes
2answers
255 views

What approach should I use to let users “build” complex products?

I have a project I'm working on where the product detail page starts with a SKU, and as you build, or configure the product, it turns into a unique SKU/product. Not very different from a lot other ...
4
votes
6answers
611 views

2 different ways to sell products on one website

I have a customer who needs 2 different ways of selling her products on a website and i'm not sure how to approach it. She designs and sells hand-made clothes. Right now she has a Facebook page where ...
4
votes
3answers
629 views

Pagination usability in eCommerce

I've started to read that pagination in eCommerce is bad practice because of the implications it has on SEO (seo source 1 and seo source 2) . However, I feel like every site out there users pagination ...
4
votes
2answers
184 views

Do users come back after looking for a promo code?

An answer to a question on whether promo codes do more harm than good, mentioned that 27% of users will abandon a shopping cart to look for a promo code. As a follow-up, are there any statistics or ...
4
votes
2answers
124 views

Are these typical product pages distracting? (Aesthetics vs. UX balance)

Tradition - Information Overload? (typical product page from a traditional e-commerce platfrom like Amazon.com) As an average user I look at less than a third of information, and read through ...
4
votes
1answer
239 views

A/B Testing Home Page of an Ecommerce Site

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
4
votes
1answer
182 views

Average price per night VS Total price

The context is a booking/holiday planning platform. A user can select a number of days he wants to book a good (hotel, vacation package ...) and a price for each offer has to be shown. Assuming that ...
4
votes
2answers
249 views

What's the best practice for a related items section on an eCommerce website?

I'm developing a strip at the bottom of our product pages for "related" items that the user might find beneficial. I have several coworkers (who are not in UX) that like the auto-rotate feature on the ...
3
votes
6answers
6k views

Color for add to cart button

Is there a best call to action color for "Add to Cart" buttons. Does the color of this button have any effect on decision making? I read somewhere that the color red may trigger "eating" so most of ...
3
votes
4answers
5k views

Arial vs Verdana for ecommerce sites [closed]

Struggling to choose between Arial (11px) and Verdana (10px) as screen font for my ecommerce site. Here are my thoughts: Arial has that connection to Helvetica. It oozes authority. Most popular ...
3
votes
3answers
665 views

What do you think about guest checkout in a web app for pre-order food for a certain time in a restaurant?

Usability guidelines about e-commerce say that in an e-commerce platform, guest checkout is a must. Not providing this alienates any customer who just wants to get in and out. What would you do in ...
3
votes
4answers
302 views

Good practice for eCommerce sites where you don't directly buy online? [closed]

I have a client that wants to sell jewelry, and she wants a website to advertise her collection there. The thing is, she doesn't have any means to sell them directly online. So the site is almost like ...
3
votes
2answers
1k views

Why ask for billing address first?

I'm working on a new checkout flow. I'm wondering why most e-merchants ask for billing address first instead of shipping address ? People are more likely to understand shipping address than billing ...
3
votes
4answers
754 views

Is it better to display featured products as a slideshow or as a list of products

I have here two wireframes for the homepage of an e-commerce website. The site has only 5 products so far but will have more so the design needs to allow for scaling. I'm wondering which of these two ...
3
votes
2answers
70 views

Why not have sub-total in product page instead of checkout?

Every time I check out online it would cost more than what I expected. Why not have sub-total on the product page instead of check out? I understand some websites won't have my information to track ...
3
votes
3answers
164 views

Displaying price limit above price slider scale

I'm working on adding a price slider to an existing price filter on an e-commerce shop that uses price buckets (predefined price ranges). If the user selects any of the price buckets, the slider ...
3
votes
2answers
64 views

What do you do when the user interrupts the purchase process?

If a user on an e-commerce site is in the middle of a purchase process when they leave to another part of the site, or perhaps leave the site completely, what information should be retained if they ...
3
votes
5answers
235 views

A/B testing in user test

I designed 4 versions of a checkout page. I want to make some user test to know which version performs better. Do you think that I have to do the tests with the same person? the big change in the ...
3
votes
4answers
536 views

Should the user be forced to sign in for a wish list on an ecommerce site?

I believe that signing into a site can be a big barrier to users so prefere e-commerce sites that offer guest access. The question is should wishlists be a guest feature or do the business advantages ...
3
votes
1answer
207 views

OK to omit quantity box in fashion ecommerce stores?

I notice some of the big fashion ecommerce stores have omitted the quantity box on their product details page (still visible on the cart page though), and I was wondering if it's OK for me to do the ...
3
votes
2answers
109 views

What is the best way to collect payment information in a chat interface?

We are looking at using a chat-style interface for a sales flow on both desktop and mobile devices. The customer would be able to ask questions about the product, receive a recommendation and pay for ...
3
votes
2answers
139 views

Best Practice for product titles with dimensions

I am having a debate with someone about the best way to name products on an eCommerce site that has several different dimensions. For example: Epic 13 (33" x 50" x 78") Shower Stall with Center ...
3
votes
2answers
76 views

cart call to action color on mobile [closed]

We are designing an e-shop for a bakery. What do you think about the yellow call to action button to complete the order? The other option is a black button. Which one do you think would create more ...
3
votes
1answer
433 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
3
votes
4answers
643 views

Where should I place this “continue shopping” button?

I working on the design of an ecommerce site and I was confused about the ideal placement for a continue shopping button when the user is presented with his cart page. I have three buttons on my page :...
3
votes
3answers
191 views

Asking for Shipping Method on Cart page?

I am currently involved in shopping cart redesign project. I have been doing competitive audit, and have noticed that most of the e-commerce sites out there ask users for the preferred shipping method ...
3
votes
1answer
5k views

Best examples of “How it works” designs for Ecommerce/Deal sites [closed]

What are the best web design examples, having creative "How it works" sections on their homepages, that help new users to grasp the basic idea of the site within a few seconds? I have also seen many ...
3
votes
2answers
992 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The add-...
3
votes
3answers
64 views

In-store product scanning with a mobile app

We are developing a mobile app for a clothing company and one of the features we are implementing is 'Scan in store'. Basically, when the user is in store, they can use the mobile app to scan a ...
3
votes
1answer
74 views

Maintaining a high degree of user trust on System that selects the best recommendations of a product for the user

I have been presented with the problem of rebuilding the reviews section of a Product page. The Problem: I am afraid of affecting negatively my users' trust by allowing an automatic system to select ...
3
votes
3answers
330 views

Should I show a list of products if there is only one product?

Let's say that due to filtering or searching or what have you, there's only one item in the list of products. Should I still show the list for the sake of consistency, or is it more usable to go ...
3
votes
1answer
61 views

Is it enough to just enlarge font sizes for mobile without making the whole layout responsive?

I have a legacy e-commerce site heavily styled from the desktop era and have been making good money. They are based on a very sophisticated e-commerce software and it costs an arm and a leg to make ...
3
votes
2answers
82 views

How to encourage users to report data issues?

Our product uses large amounts of third party data to sell products to our customers. Sometimes this data is really well structured, clean, and accurate. Other times, it's not so much. Images can be ...
3
votes
2answers
69 views

Mobile friendly price slider

I want to design a range filter for an ecommerce platform that has excellent UX for mobile users. Here's the basic interaction I could make 1) Where do I put the current range (when slider is not ...
3
votes
3answers
80 views

Should call to actions (CTAs) be included in product search result listings?

In my daily trips around the web, I've noticed that many of the most popular ecommerce sites (e.g. Walmart, Target, Amazon, etc.) are removing CTAs (e.g. "add to cart") from search results -- and I ...