trading goods or services over the internet.

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3
votes
1answer
253 views

Building trust on a high-value e-commerce site

I'm going to design an information architecture for an online diamond jewelry shop with focus on a diamond ring configurator for a project at university. A questionnaire has identified these customer ...
2
votes
2answers
135 views

Why do many web sites emphasize registration and hide log in forms?

Many web-based applications are emphasizing sign up forms and hiding log in forms, often placing log in on another page. I'm under the impression that the majority of users are not first time users, ...
7
votes
1answer
160 views

Shopping Cart - What information should you show while browsing?

Does anyone have any data whether or not showing the number of items and/or total price of the items in the cart increases the likelihood of users purchasing the cart? I have my assumptions, but I'd ...
3
votes
6answers
183 views

Default sort order of a product list

Looking over a few ecommerce projects, I noticed that the default sorting order for any product list ends up being the order that the products were entered into the database. This seems rather random ...
0
votes
1answer
189 views

Zooming in on Ecom Product Images

One semi-standard feature of e-commerce sites is the auto-zoom of a product image once you're on the product details page. I've always felt this feature to be clumsy and annoying whenever I am ...
5
votes
5answers
348 views

Best way to display base, premium, ultra-premium prices

Our site offers discount travel packages that are redeemable only on specific dates. We are able to offer these deals because of the pre-purchase guarantee we offer to our partners. We are ...
0
votes
2answers
186 views

Expiration (expiry) date - drop-down or typed? [duplicate]

I've done some research and noticed that a large number of successful eCommerce sites use a drop-down box for the 'expiration date' and other sites use a small text-box that allows for 2 or 4 ...
4
votes
2answers
190 views

Insight on Number of Subtabs

Anyone know of usability studies that indicate how to deal with a design that comes your way and has a lot of subtabs? By subtabs I mean tabs within tabs on the same page. So, there might be a row of ...
2
votes
2answers
138 views

Showing MSRP / Regular Price in regards to a discount

We are torn on the best convention for conveying a discount (what we offer online) versus a 'regular' price (what consumers can pay in person). The in person price will always be higher than what we ...
21
votes
6answers
2k views

Buttons instead of radio buttons or a dropdown

In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead. It approximately looks like this: ...
7
votes
3answers
293 views

How to best deal with many thumbnails in a product image gallery

We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport. Here are some conditions that the layout needs to meet: The Gallery has to cater to ...
6
votes
4answers
430 views

Do we need to show Cart page after user clicked “Add to Cart” from list page?

Suppose if a user clicked "Add to Cart" from a product listing page, Do we need to redirect to Cart page instantly? Or stay on the same page and show "Added to Cart" with disabled style ? How do we ...
14
votes
9answers
1k views

How long should you leave items in a basket, before clearing it (if at all)?

Many online retailers allow you to add items to a basket prior to checkout. Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
1
vote
1answer
158 views

'Add to Bag / Basket' on category landing pages?

How I have the list currently displayed]1I'm currently working on a site selling books and my client has asked where the 'Buy Book' buttons are. On the books listings (category) page do I need a call ...
2
votes
4answers
487 views

Is it better to display featured products as a slideshow or as a list of products

I have here two wireframes for the homepage of an e-commerce website. The site has only 5 products so far but will have more so the design needs to allow for scaling. I'm wondering which of these two ...
0
votes
3answers
140 views

Does a e-commerce website site really need an 'introduction' on the homepage? [closed]

It's common on websites to have text on the homepage to introduce the company. I'm wondering if, for most websites, especially e-commerce websites that isn't actually necessary, especially when the UI ...
7
votes
1answer
137 views

Where should I locate logon steps for a private shopping site?

I'm developing a private shopping site workflow (like gilt.com and markavip.com) but I'm unable to decide which page to put login/register on. I'm considering these locations: Product list page ...
6
votes
3answers
112 views

How to communicate that some customers may buy directly, others must set up account first?

We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process) Other ...
5
votes
3answers
376 views

Products in Tabs - Bad idea?

In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
5
votes
5answers
150 views

Voucher code field before login in?

On an ecommerce website, in order to checkout/pay, the user will need an account, so he will have to register. After registering and being logged in, the user will be able to enter a voucher code, ...
4
votes
2answers
154 views

What's the best practice for a related items section on an eCommerce website?

I'm developing a strip at the bottom of our product pages for "related" items that the user might find beneficial. I have several coworkers (who are not in UX) that like the auto-rotate feature on the ...
0
votes
2answers
179 views

To what extent is it sensible to use filter and sort options together?

Working on an e-commerce shopping site, I am observing that the users first sort and then refine their results. Will providing both the options confuse the user?
4
votes
1answer
189 views

A/B Testing Home Page of an Ecommerce Site

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
12
votes
4answers
1k views

New Style of Pagination Pattern

I was looking at a few of the huge ecommerce sites, and how they handle pagination. Asos Amazon I've shown how Asos and Amazon handle it above. This pagination works okay if there are 5 or so ...
17
votes
3answers
812 views

Add to Cart to View Price

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
6
votes
1answer
594 views

E-commerce design flow

I am currently in the process of developing an ecommerce website and I would like to know of any sources that can give an example of the design flow of an ecommerce site, for example from choosing a ...
6
votes
1answer
149 views

Shipping address layout

Is there any layout recommended for shipping/mailing addresses for an ecommerce website? Currently I have all the shipping addresses out on 1 page along with the account details of the user, which ...
3
votes
1answer
81 views

Patterns for displaying payment of product with points / frequent flyer

Pattern for displaying payment of product with point system such as frequent flyer points. So the customer is buying a product for $300 and on the payment screen has the option to pay for this with ...
7
votes
3answers
212 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
4
votes
5answers
186 views

Is it user-friendly to not provide the option to filter by price?

I'm currently working on an e-commerce website which sells magazines, books, subscriptions, and training materials. When the user searches for a product filter options are provided to refine his ...
4
votes
1answer
126 views

Average price per night VS Total price

The context is a booking/holiday planning platform. A user can select a number of days he wants to book a good (hotel, vacation package ...) and a price for each offer has to be shown. Assuming that ...
21
votes
9answers
1k views

Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?

On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why? If the user wants to go back, he can only do it by ...
7
votes
6answers
2k views

How many steps should a checkout process have?

I'm currently auditing an e-commerce website, and I noticed that the checkout process has 3 steps: Login/registration Delivery address/payment Verify/place order The page of the step 2 is quite ...
2
votes
1answer
595 views

ecommerce: optimal width

I am going to redesign an ecommerce shop. Currently the shop has the standard 940px width. I was wondering if 940px/960px is still the recommended width? Nowadays we have responsive grids and bigger ...
5
votes
3answers
169 views

Form for property rent prices depending on season and length

Seeing the similar post about Form for inputting operating hours of a business, I am hoping you might help me with a similar issue. We run a holiday property rental website. Properties can be rent on ...
1
vote
0answers
88 views

How would customers feel when an online bus ticket booking fee is applied? [closed]

Its weird how some coach companies charge lets say a $1.00 booking fee when a customer tries to book a ticket. What is interesting is that they might say that they are offering you a convenient ...
27
votes
3answers
1k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
8
votes
2answers
303 views

Does upsell or cross sell decrease conversion?

Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...
31
votes
17answers
8k views

Form for inputting operating hours of a business

I am designing an interface where restaurants need to input their operating hours. I am thinking of using a slider control for timings for a single day, and then let the user choose days of the week ...
3
votes
1answer
123 views

Multiple items in one basket that get processed at different rates on completion of checkout

Does anyone have any good ideas on how to solve the problem of having multiple products in one order (basket) that are processed at different rates once the user completes their purchase? An example ...
6
votes
1answer
288 views

A/B testing a site with low traffic

I've always been very interested in A/B testing, but have never had the opportunity to implement it on any websites. I work at a digital agency where the main reason why we haven't been able to ...
50
votes
6answers
9k views

Infinite scroll vs Pagination in E-commerce websites

Infinite scroll has been around for a while now, however I have not seen infinite scroll being implemented on any successful or well known e-commerce sites. Does anyone know of any e-commerce sites ...
3
votes
3answers
194 views

Should the user be forced to sign in for a wish list on an ecommerce site?

I believe that signing into a site can be a big barrier to users so prefere e-commerce sites that offer guest access. The question is should wishlists be a guest feature or do the business advantages ...
2
votes
1answer
614 views

Shopping cart in a drop-down - great pattern or fancy obstacle for shoppers?

I'm interested in facts considering performance of Shopping cart placed in a drop-down. Take a look here to see an example: ...
5
votes
4answers
248 views

Natural language vs. Tech language?

Redesign of eBay reminds me of an old debate I had with fellow UX designers: is natural language always better than artificial tech language (even if it addresses clear mental model)? Let me give you ...
7
votes
2answers
215 views

what are the different sorting types I should implement in category pages of a e-commerce website?

Going through category pages of multiple e-commerce websites, it seems that there is no standard in the parameters chosen to sort the list of products. Amazon gives the option to sort by relevance, ...
4
votes
2answers
200 views

How should removed pages be handled in e-commerce sites?

On my e-commerce website I create many sale event/campaign related categories which are put offline after a specific event/campaign is over. Lots of customers bookmarks those category page and then ...
4
votes
5answers
183 views

Payment options Prepaid and paypal used incorrectly by customers

In our Online-Shop, we offer different payment options. The most important are "Prepay" and PayPal. With "Prepay" I mean customers have to transfer the money manually to our bankaccount (via ...
4
votes
7answers
519 views

Why do checkout processes place payment info last?

Most e-commerce sites that I go to have payment information as the last step of the checkout process. Some of these sites provide the option to save my payment info for quicker checkout in the future ...
2
votes
6answers
459 views

Displaying multiple options on product page

I am working on a design for the product page of a commerce website. I have the requirement to show multiple options (SKUs) on each product page. In the examples below, the product comes in four ...