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6
votes
1answer
4k views

Does a “Wish List” help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
6
votes
3answers
443 views

checkout: combining billing and payment screens

I am designing a checkout workflow where the old IA has mocked up different screens for billing/shipping and payment. I want to combine into one page like this (which I've abbreviated): I've said ...
6
votes
3answers
364 views

Its good , bad or neutral from psychological point of view to place a cart on the bottom of a page

I am thinking a lot the matter of the position of the ajax cart. I have place my temporary show cart on the bottom of the page. This is just an information for the user when its add products on the ...
6
votes
1answer
323 views

A/B testing a site with low traffic

I've always been very interested in A/B testing, but have never had the opportunity to implement it on any websites. I work at a digital agency where the main reason why we haven't been able to ...
6
votes
4answers
315 views

How to prove to client that blind users can also use his e-commerce website?

How to prove to client that blind user can use his e-commerce website too? I want to tell the importance of accessibility to the client who has and e-commerce website, that we should try to make it ...
6
votes
3answers
192 views

How to tell customers that virtual goods expire?

As a company I don't want to be responsible for offering paid downloads or virtual gaming goods and access to services eternally. How can I tell my customers that virtual goods expire? That they lose ...
6
votes
2answers
311 views

How do we handle a checkout process for unique items?

What methods are generally employed to handle checkout processes that involve unique items?--Selling paintings, for example. Some pitfalls maybe: A buyer purchases an item before a slower buyer is ...
6
votes
1answer
876 views

E-commerce design flow

I am currently in the process of developing an ecommerce website and I would like to know of any sources that can give an example of the design flow of an ecommerce site, for example from choosing a ...
6
votes
4answers
294 views

Natural language vs. Tech language?

Redesign of eBay reminds me of an old debate I had with fellow UX designers: is natural language always better than artificial tech language (even if it addresses clear mental model)? Let me give you ...
6
votes
3answers
119 views

How to communicate that some customers may buy directly, others must set up account first?

We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process) Other ...
5
votes
4answers
735 views

Ecommerce checkout: Importance of order summary?

Doing this ecommerce checkout, and I'm curious, should the order summary be visible throughout the entire checkout process, or just at the last step (where the CC info is entered)? I haven't read the ...
5
votes
1answer
165 views

Why review shipping and billing information you just gave?

I often see e-commerce sites with a flow like this: You add a product and are automatically take to the shopping cart You click "Proceed to Checkout" are taken to a page where you give your shipping ...
5
votes
5answers
283 views

What to do with non priced products when sorting by price?

On a page that lists products, we would like to give the user the option to sort the products by price. The problem is some products do not have their price displayed and are "request a price." What ...
5
votes
2answers
100 views

Where should we tell the customer that the item in their cart cannot be shipped where they live?

Since we do not know where the user lives until after they have added the item that cannot be shipped to where they live, and then entered their ship location, I would love to see examples or ideas ...
5
votes
5answers
351 views

Is the “add to cart” button useful in product listings?

I see a lot of e-commerce templates in which the items in the product listing page have an "add to cart" button. In my experience when online shopping I never clicked that button, because before I ...
5
votes
3answers
432 views

Products in Tabs - Bad idea?

In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
5
votes
5answers
212 views

Is it user-friendly to not provide the option to filter by price?

I'm currently working on an e-commerce website which sells magazines, books, subscriptions, and training materials. When the user searches for a product filter options are provided to refine his ...
5
votes
4answers
3k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
5
votes
4answers
268 views

How can I describe what checkboxes do in a long list of items?

In my web app, I have a long list of items on one side of the screen and a shopping basket list on the other. Here is an example: The app works by checking the boxes next to items and then clicking ...
5
votes
5answers
1k views

Responsive web design for e-commerce website?

I'm going to build a big e-commerce website and client want that website should be for all user Desktop, Tablets and Smartphones. and budget is not a problem. Site is an e-commerce website lost of ...
5
votes
5answers
450 views

How to present information about multiple warehouse locations? eCommerce

I have a design decision that I would like some feedback on. I have an e-commerce store for electronic products. I am based in the UK and ship products from my location, this means I can show the ...
5
votes
7answers
2k views

Best way to select quantity of items for an eCommerce mobile application?

I'm designing an e-commerce app, and I'm looking for some options for the best way to select the quantity of an item before adding to the cart The first (on the left) is when the user selects the ...
5
votes
3answers
846 views

E-commerce quickview with navigation, useful or gimmick?

A lot of e-commerce sites offer users a Quick View or Quick Look feature on their product listing page: I've seen a few sites where they offer user the ability to click to the next/previous SKU ...
5
votes
5answers
176 views

Voucher code field before login in?

On an ecommerce website, in order to checkout/pay, the user will need an account, so he will have to register. After registering and being logged in, the user will be able to enter a voucher code, ...
5
votes
1answer
85 views

Infrequently accessed store dilemma

A quick background: I work for a software company which sells software B2B. After the initial purchase, the software we sell works on a support renewal basis of either 1 or 3 years. There are only ...
5
votes
3answers
204 views

Form for property rent prices depending on season and length

Seeing the similar post about Form for inputting operating hours of a business, I am hoping you might help me with a similar issue. We run a holiday property rental website. Properties can be rent on ...
5
votes
3answers
298 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
5
votes
5answers
578 views

Best way to display base, premium, ultra-premium prices

Our site offers discount travel packages that are redeemable only on specific dates. We are able to offer these deals because of the pre-purchase guarantee we offer to our partners. We are ...
5
votes
2answers
282 views

What blogs report on e-commerce UI / UX? [closed]

Ecommerce is a innovative sector in the areas of service, social media, and form design. I wonder specifically: what blogs are following & reporting trends in commerce & online commerce?
4
votes
5answers
3k views

What are your eCommerce Shopping Cart best practices and notable UI examples? [closed]

What are the best shopping carts you know in terms of visual design and usability. In addition, provide best practice tips when designing a shopping cart as @scunliffe did.
4
votes
7answers
667 views

Why do checkout processes place payment info last?

Most e-commerce sites that I go to have payment information as the last step of the checkout process. Some of these sites provide the option to save my payment info for quicker checkout in the future ...
4
votes
3answers
234 views

When Users Select a Ship Date During Holiday

In a shopping cart where a user can select their preferred ship date, how would you alert them when a date is a holiday or weekend? Would you use processing to not allow it? Add an alert that it would ...
4
votes
2answers
293 views

Should I Stop Using A Currency Symbol?

I'm upgrading a desktop application that currently displays the currency symbol anytime money values are displayed or printed. A friend of my from the UK told me "Whenever British people see software ...
4
votes
2answers
209 views

How should removed pages be handled in e-commerce sites?

On my e-commerce website I create many sale event/campaign related categories which are put offline after a specific event/campaign is over. Lots of customers bookmarks those category page and then ...
4
votes
3answers
179 views

Product image links

The scenario: customer navigates to the start page of a e-commerce book site, is presented with various offers on new books. Books is shown just by its fairly large cover. Example: ...
4
votes
2answers
3k views

Would it be better to show a calendar picker by default instead of an input field with pop-up date picker?

On a travel site which is for Desktop, iPhone, iPad too, would it be better for UX and Accessibility to show the calendar itself on page by default Like this Or the most popular way, a input box ...
4
votes
4answers
212 views

Taking payment from a card, how much help is needed?

I've noticed more recently the reduced amount of hints and help on card payment forms. Some are only offering help for CV2 code (the 3 digit one on the back). My question is... Has payment ...
4
votes
3answers
189 views

Do Top Rated / Most Popular sorting features drive more conversions?

I'm trying to design an ecommerce concept around the idea that good sorting increases conversions. It's just an assumption, but based on my experiences and a few conversations, I'm wondering if an ...
4
votes
3answers
324 views

Is using an entire banner as a link bad usability?

I am working on a eCommerce site which has a large hero banner space which scrolls through a number of 865 X 450 px banners. Each of these banners is linked to a specific offer in the site. When I ...
4
votes
3answers
412 views

If a customer uses Guest Checkout, then returns and Registers, should you associate their previous orders with their account?

I've seen a number of recommendations to support guest checkouts. eg Should registration be optional on an e-commerce site? In an e-commerce site where logged-in customers can view previous orders, ...
4
votes
5answers
234 views

Payment options Prepaid and paypal used incorrectly by customers

In our Online-Shop, we offer different payment options. The most important are "Prepay" and PayPal. With "Prepay" I mean customers have to transfer the money manually to our bankaccount (via ...
4
votes
3answers
93 views

Product cart slide in or pop-up instead of redirect

I'm in process of redesigning a website for my company, in cooperation with a digital agency. Our business is one of the leading companies in our country that sells consumer electronics (notebooks, ...
4
votes
1answer
340 views

Why don't e-commerce sites use “quick view” on mobile?

I've noticed that e-commerce sites don't use quick view on mobile. Some sites have quick view as a hover treatment, which obviously doesn't work on mobile, but J.Crew has a "quick shop" button always ...
4
votes
2answers
250 views

What is the UI design for summarising multiple packages for multiple orders in an e-commerce site?

I'm looking for the best way for a customer to track their e-commerce orders in a summary format. The difficulty is, there may be several packages to ship for each order. A customer may have placed ...
4
votes
2answers
236 views

Insight on Number of Subtabs

Anyone know of usability studies that indicate how to deal with a design that comes your way and has a lot of subtabs? By subtabs I mean tabs within tabs on the same page. So, there might be a row of ...
4
votes
6answers
697 views

Displaying multiple options on product page

I am working on a design for the product page of a commerce website. I have the requirement to show multiple options (SKUs) on each product page. In the examples below, the product comes in four ...
4
votes
3answers
423 views

In a multilingual website should we provide the local language of the country even most of the people understand english there?

In a multilingual website should we provide the local language of the country even if most of the people understand english there? For example, In India. Most of the people who use computer and shop ...
4
votes
1answer
422 views

Is there a resource for MMORPG trading interfaces?

I’m searching for some documentation/training/resource on MMORPG trading UIs (marketplace, auctions, changing items etc.). Is there any detailed documentation in this topic somewhere? ps. Google is ...
4
votes
1answer
83 views

How can I validate an email account without leaving the checkout process?

Aside from the standard process in which someone receives an email to validate an account/registration to finish a signup process, is there any alternative/best practice that retains the user within ...
4
votes
1answer
243 views

How can I create a sense of discovery or serendipity at finding a product?

I have a large catalogue of products which users can filter using a combination of attributes to find products that meet their needs. It's as efficient as you'd expect from any ecommerce store, so ...