trading goods or services over the internet.
72
votes
14answers
6k views
Is it good practice to force users to give us their email address before showing them our site?
Our company has a website that sells wine. Our idea is that we will ask user to sign up using their email address before they can see any products.
The reasoning behind this is that if a user comes ...
52
votes
6answers
3k views
Preventing a user from pasting from the clipboard into a mandatory form field
In my online checkout process I, like many checkouts, have a field for the customer's email address along with a field to confirm the email address. They are both identical text boxes and accept email ...
38
votes
7answers
2k views
Would intentionally slowing down UI help to increase sales on shopping sites?
I've noticed that iTunes store is always slow, at first I thought it's just because iTunes is a bloatware (which it is, on both Mac and Windows.) However I started to wonder whether this is ...
35
votes
6answers
3k views
Infinite scroll vs Pagination in E-commerce websites
Infinite scroll has been around for a while now, however I have not seen infinite scroll being implemented on any successful or well known e-commerce sites.
Does anyone know of any e-commerce sites ...
34
votes
5answers
2k views
Do “promo codes” or “coupon codes” do more harm than good?
My clients seem to love coupon and promo codes, but I've recently become very skeptical of them. When I'm shopping there's times I'll see a promo code field and I'll wonder off to other sites to find ...
25
votes
17answers
5k views
Form for inputting operating hours of a business
I am designing an interface where restaurants need to input their operating hours. I am thinking of using a slider control for timings for a single day, and then let the user choose days of the week ...
24
votes
2answers
555 views
Odd or even number of products per row on a product listing page?
I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number.
In their experience, ...
20
votes
9answers
832 views
Is it user-friendly to make the main navigation bar disappear when the user proceeds to checkout?
On e-commerce websites (e.g. Amazon), I noticed that the main navigation bar is not displayed any more when the user proceeds to checkout. Why?
If the user wants to go back, he can only do it by ...
19
votes
6answers
858 views
Buttons instead of radio buttons or a dropdown
In a recent project of ours I am tasked with creating an interface that solves the same problem as radio buttons or a dropdown menu would, but using buttons instead.
It approximately looks like this:
...
18
votes
4answers
318 views
Does highlighting the potential for discounts negatively impact on non-eligible customers?
I'm interested to know peoples opinions on this. Does clearly showing a voucher/coupon/discount code field within a quote or payment process negatively impact on the customer experience for people who ...
15
votes
3answers
253 views
Add to Cart to View Price
On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...
14
votes
9answers
434 views
How long should you leave items in a basket, before clearing it (if at all)?
Many online retailers allow you to add items to a basket prior to checkout.
Some of the big 'names' have a smart strategy that combine baskets and wishlists, and notify you on a future visit if an ...
12
votes
5answers
644 views
Display percentage increase/decrease as 110% or +10%?
Our interface is using a slider which allows users to alter a price from a preset recommended price.
Alongside this we are showing the recommended price, the new altered price and, by request of the ...
12
votes
2answers
354 views
Where should the “Add to cart” button be placed in the product page?
I came across this awesome question on LinkedIn. The author has posted it across multiple UX groups (some open & some closed) so I'd like to preserve the best answers in one location.
Many ...
10
votes
4answers
952 views
Which is better: Buy Now or Add To Cart as the label for a button in a shopping cart form?
I have a site that displays 3 major products and it all links to an external shopping cart which users will have to fill out a form to complete the order.
Which label is better? "Add to Cart" or ...
10
votes
3answers
227 views
Showing how many users voted that a comment was helpful
I'm building a site with items that can be reviewed, and users can vote whether or not reviews are helpful to bubble the best to the top Amazon-style.
Amazon, Yelp, and almost everything else I could ...
9
votes
2answers
802 views
What is the best eCommerce add-to-cart flow? [closed]
I'm working on an eCommerce website. I found two predominant approaches as to what happens when buyers click the add-to-cart button:
Send them to their cart where the main action button is ...
8
votes
1answer
300 views
What is wrong with putting price timeline in e-commerce sites?
Why don't e-commerce sites, e.g. amazon, include price timeline charts for their products so that users will be persuaded on the discounts?
Does it incur any culprits for usability or even for sales? ...
8
votes
5answers
506 views
Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?
I'm working on a sort of CMS with a built in payment system. We plan on having it support multiple payment processors like Paypal, Amazon, and Google Checkout, but I'm wondering if we need to present ...
8
votes
3answers
258 views
How can I differentiate Online products vs “Offline” products?
I'm helping re-design a website which has some products that can be purchased online and some which can only be purchased offline in physical stores.
Both the products you can buy and can't buy need ...
8
votes
2answers
232 views
Should a date field be pre-filled or left blank for hotel and flight booking forms?
Should a date field be pre-filled or left blank for hotel and flight booking forms?
For example should i keep date field un-selected by default like this
or with dates of next 3-4 days. and user ...
8
votes
3answers
885 views
eCommerce: single currency vs multiple currencies?
We are building an online store to sell a software we developed.
We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
8
votes
1answer
217 views
How does the orientation of a pricing table affect conversion rates?
Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left?
My company is in the first stages of redesigning one of our e-commerce ...
7
votes
5answers
1k views
Should registration be optional on an e-commerce site?
I am developing an e-commerce web site which will sell tourism services (airport transfer, accommodation, excursions, etc.). I am on a path here that I need to decide if I will provide a membership ...
7
votes
3answers
142 views
How to best deal with many thumbnails in a product image gallery
We have an image gallery with thumbnails that can be clicked to reveal a larger version of them in a viewport.
Here are some conditions that the layout needs to meet:
The Gallery has to cater to ...
7
votes
4answers
160 views
Is it a problem to have a link to 'View Your Basket' and 'Go To Checkout' that both go to the same place?
I have an eComm site i'm specing at the moment. When you add stuff to the basket the on-page basket at the top of the page will update to give you a running total with links to view the full basket as ...
7
votes
2answers
168 views
Does upsell or cross sell decrease conversion?
Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...
7
votes
1answer
96 views
Where should I locate logon steps for a private shopping site?
I'm developing a private shopping site workflow (like gilt.com and markavip.com) but I'm unable to decide which page to put login/register on.
I'm considering these locations:
Product list page
...
6
votes
3answers
348 views
Is it a good Idea to force user to sign in/sign up for purchase [duplicate]
Possible Duplicate:
Should registration be optional on an e-commerce site?
I have seen a number of eCommerce sites which force the users to signin for making a purchase.
Is this at all a ...
6
votes
3answers
215 views
Why is User Experience treated different in digital and physical stores?
When shopping online there is (from my experience) a well thought through design of all the steps from finding the product(s) you want and need to the check out process and purchase of the product(s). ...
6
votes
2answers
941 views
Under what circumstances will vertical or horizontal navigation work better?
I have just started taking UX classes and am designing my first e-commerce webpage. I was wondering what type of navigation works better for users? Do users prefer eBay's vertical navigation ...
6
votes
3answers
124 views
Where should I display 'free shipping if payment by debit card'?
I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website?
I think the most ...
6
votes
3answers
272 views
checkout: combining billing and payment screens
I am designing a checkout workflow where the old IA has mocked up different screens for billing/shipping and payment.
I want to combine into one page like this (which I've abbreviated):
I've said ...
6
votes
3answers
303 views
Its good , bad or neutral from psychological point of view to place a cart on the bottom of a page
I am thinking a lot the matter of the position of the ajax cart.
I have place my temporary show cart on the bottom of the page. This is just an information for the user when its add products on the ...
6
votes
1answer
173 views
A/B testing a site with low traffic
I've always been very interested in A/B testing, but have never had the opportunity to implement it on any websites.
I work at a digital agency where the main reason why we haven't been able to ...
6
votes
3answers
96 views
How to communicate that some customers may buy directly, others must set up account first?
We found that about 60% of all users meet the conditions for our service, so we can provide them the service directly (i.e. we can display its price, and direct them to the checkout process)
Other ...
6
votes
2answers
81 views
what are the different sorting types I should implement in category pages of a e-commerce website?
Going through category pages of multiple e-commerce websites, it seems that there is no standard in the parameters chosen to sort the list of products.
Amazon gives the option to sort by relevance, ...
5
votes
5answers
186 views
What to do with non priced products when sorting by price?
On a page that lists products, we would like to give the user the option to sort the products by price.
The problem is some products do not have their price displayed and are "request a price." What ...
5
votes
3answers
213 views
Products in Tabs - Bad idea?
In a current project I'm trying to make an argument against a 'major feature' of the homepage of an e-commerce site. The so called feature would be the display of featured products with different tags ...
5
votes
5answers
140 views
Is it user-friendly to not provide the option to filter by price?
I'm currently working on an e-commerce website which sells magazines, books, subscriptions, and training materials.
When the user searches for a product filter options are provided to refine his ...
5
votes
6answers
369 views
How many steps should a checkout process have?
I'm currently auditing an e-commerce website, and I noticed that the checkout process has 3 steps:
Login/registration
Delivery address/payment
Verify/place order
The page of the step 2 is quite ...
5
votes
4answers
212 views
How to prove to client that blind users can also use his e-commerce website?
How to prove to client that blind user can use his e-commerce website too? I want to tell the importance of accessibility to the client who has and e-commerce website, that we should try to make it ...
5
votes
5answers
847 views
Responsive web design for e-commerce website?
I'm going to build a big e-commerce website and client want that website should be for all user Desktop, Tablets and Smartphones. and budget is not a problem. Site is an e-commerce website lost of ...
5
votes
4answers
116 views
Do we need to show Cart page after user clicked “Add to Cart” from list page?
Suppose if a user clicked "Add to Cart" from a product listing page, Do we need to redirect to Cart page instantly? Or stay on the same page and show "Added to Cart" with disabled style ?
How do we ...
5
votes
6answers
529 views
Best way to select quantity of items for an eCommerce mobile application?
I'm designing an e-commerce app, and I'm looking for some options for the best way to select the quantity of an item before adding to the cart
The first (on the left) is when the user selects the ...
5
votes
3answers
161 views
How to tell customers that virtual goods expire?
As a company I don't want to be responsible for offering paid downloads or virtual gaming goods and access to services eternally.
How can I tell my customers that virtual goods expire? That they lose ...
5
votes
5answers
89 views
Voucher code field before login in?
On an ecommerce website, in order to checkout/pay, the user will need an account, so he will have to register.
After registering and being logged in, the user will be able to enter a voucher code, ...
5
votes
1answer
104 views
Shipping address layout
Is there any layout recommended for shipping/mailing addresses for an ecommerce website? Currently I have all the shipping addresses out on 1 page along with the account details of the user, which ...
5
votes
3answers
113 views
Form for property rent prices depending on season and length
Seeing the similar post about Form for inputting operating hours of a business, I am hoping you might help me with a similar issue.
We run a holiday property rental website. Properties can be rent on ...
5
votes
1answer
278 views
Why would Amazon only allow users to add 30 items in a shopping cart at a time?
Amazon only allows users to select 30 items at a time from the dropdown list and add them to the cart. Why not let the users type the number themselves in case they want to buy more than 30? Is there ...
