2
votes
2answers
370 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
1
vote
4answers
126 views

Express buy button for a complex product (diffrent size,colors). Any experience or examples?

I want to launch a "Express Buy" button just under a product picture. The idea is to avoid one click, the one that goes to the product card. I want this to go straight in to my user's shopping cart. ...
1
vote
5answers
404 views

Checkouts as a multi-step process or as a long form?

Our checkout system has 3 clear steps: Basic Information - Title, Name, Email, Phone Card Details - Payment Type, Card Details Billing/Delivery Address - Company Name, Address I would like to know ...
2
votes
1answer
611 views

ecommerce: optimal width

I am going to redesign an ecommerce shop. Currently the shop has the standard 940px width. I was wondering if 940px/960px is still the recommended width? Nowadays we have responsive grids and bigger ...
27
votes
3answers
1k views

Odd or even number of products per row on a product listing page?

I heard from a reputable source that on e-commerce websites, users find it easier to choose a product when there is an odd number of items in row, as compared to an even number. In their experience, ...
8
votes
1answer
368 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
2
votes
1answer
241 views

Advantages of big forms (especially in ecommerce)

What are the advantages or disadvantages using big forms? (especially in ecommerce) I notice sites like Stack Exchange are using big form input fields with big bold labels inside of them ...
12
votes
2answers
620 views

Where should the “Add to cart” button be placed in the product page?

I came across this awesome question on LinkedIn. The author has posted it across multiple UX groups (some open & some closed) so I'd like to preserve the best answers in one location. Many ...
5
votes
4answers
2k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
2
votes
4answers
472 views

How or where to add an explanatory legend without the use of asterisk?

We are currently working on improving an online e-commerce website, and recently we bumped into the issue of adding an explanatory legend that had not previously been requested. There's a product ...