7
votes
3answers
289 views

How to sell people on the benefits of user research?

I work for a small team right now that is going through a requirements tornado. I know that the reason why is that they have no idea what their users want. They haven't done contextual interviews, ...
8
votes
3answers
362 views

“Selling” the management on need for UX focus

After the novelty of finding this SO section wore off (and being rightfully shamed of asking a duplicate question), I'd like to rephrase this question so it would target what I feel is a gap in ...