3
votes
3answers
123 views

“Your friend has sent you a message on our website, register to see it” - is there a name for this technique?

Sometimes I get emails like the following, presumably targeted to me as a friend/contact of some person, X: You have a message from X on our super awesome website! Click here to read this message. ...
28
votes
3answers
2k views

Tick this checkbox if you DO NOT want.. underhanded tactics?

Very often when registering on a new site I see checkboxes with long explanations saying something along the lines of: Tick checkbox if you want to receive newsletters. This is not unusual but a ...
12
votes
4answers
571 views

Recording Debit/Credit Card Details at the start of a 'Free Trial'?

Does anyone have experience, analytics or similar on the impact of taking payment details at the start of a free trial period for a product? It's one of the things I hate the most about trialing ...
6
votes
4answers
915 views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...