Cross-media is more like consuming the same thing in different environments without any real workflow connection. A movie, may have a video game, may have merchandises, may have comic books and even toys placed inside a Happy Meal Box.

learn more… | top users | synonyms

15
votes
2answers
588 views

What is Cross-Channel?

Cross-Channel is described in the following way by Mr Andrea Resmini, President of the Information Architecture Institute: Cross-channel offers a different stance from both multi-channel and ...