the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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56 views

Alternatives to the word “credential”

I am currently working on an account management page, where the user can edit their sign in credentials. I'm looking for a strong CTA term that is not "Manage your credentials". There is secondary ...
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How would one go about designing a linguistic tone in copywriting?

For example, a startup might have more of a conversational or playful tone, a law office might be more serious and straight to the point. Obviously this affects the users interpretation of the site. I ...
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List Item Text --> Detail Page Text

When presenting a list of available pages on a web site, with each list item presenting a photo and descriptive text, and each linked to detail page having no more text than can fit in the list item......