the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

learn more… | top users | synonyms (1)

138
votes
16answers
38k views

Using “Sign in” vs using “Log in”

Is there any research in this area, it seems "Sign in" is more common and hence more recommended.
0
votes
4answers
77 views

Does the term “Wallet credit” or “Store credit” makes more sense to users

Working on the returns module of an ecommerce website and app, when the user returns something they can decide to get credit added to their virtual wallet (which can be used to buy other products on ...
2
votes
2answers
1k views

Experience with effective subject and body for “credit card expiring soon” emails

I have a subscription service that has a few dozen subscribers drop off every month because of expired credit cards. I was hoping to gain a little insight into some best practices for an email to prod ...
4
votes
4answers
201 views

The term “User Experience” in sales

This might be redundant, but I'm curious about the end user's experience when they read the phrase "User Experience". I've seen a number of websites say that they design the best user experience, but ...
2
votes
2answers
367 views

Acceptable pleasantry for ending transaction?

Today I was thinking of friendly way to end a transaction on my webpage. For the purpose of this question think of it as a standard receipt/confirmation page at the end of a shopping order. Most ...
21
votes
7answers
4k views

What is the right success message?

What would be the right success message when the the user deletes a record? I could think of the following: Record has been successfully deleted Record has been deleted Record was successfully ...
20
votes
5answers
2k views

How to display different levels of importance?

On one of my projects I am currently trying to solve a problem of levels of importance. Due to technical reasons we need five levels of importance, which would be shown to the user in some abbreviated ...
8
votes
3answers
323 views

When is it better to use “You” versus using the user's name?

Currently we are designing a task management system that notifies users of current tasks they need to complete and about the status of tasks they have assigned. We are struggling with using "You" ...
10
votes
2answers
2k views

What are the rules of using ellipsis on buttons

I read about the rules of using ellipsis (three dots ...) in a menu command: Indicate a command that needs additional information (including a confirmation) by adding an ellipsis at the end of ...
26
votes
4answers
2k views

Should I include the word 'this' in an in-paragraph hyperlink?

I have the following in my StackExchange profile signature on some other fora. Those interested in Arts and Crafts, please Commit to this stackoverflow proposal! Well, I read somewhere that ...
1
vote
1answer
42 views

How to differentiate two types of gift subscriptions

We currently offer two different gift subscription types. There is a one time gift, and a recurring gift. I'm trying to figure out the best terminology for the user to understand what a recurring ...
25
votes
1answer
2k views

What do you call a website which is not in beta, but a re-launch with possible teething problems?

we are a launching a new website soon. We have ran some beta versions to users, but we are going to finally press the button, turn off the old one and only have the new website. I want to let users ...
61
votes
19answers
7k views

What word can be used to mean either click or tap?

Very often we need to speak generically about clicking or tapping an item, but there seems to be a lack of vocabulary in English for this. We could just say "click or tap" every time, but that is ...
13
votes
7answers
2k views

User Profile, My Account, or just Settings?

I am writing a little webapp, and am stuck on a UI hangup. I have a global menu bar at the top of the screen, that when the user is signed in consists of: Signed in as Joe User (with username as ...
3
votes
3answers
141 views

A better name for “Non Archived” entries

My app shows a list of items that require the user's attention, and allows to "archive" some of them, and access the archived items later (like in Gmail) I can't figure out a name for the "Non ...
4
votes
3answers
245 views

What is the correct way to reference GUI controls when writing content and copy

I'm writing documentation. It's technical documentation and my audience should be tech-savvy. However, I have reservations about referring to UI elements in an interface by the terminology that ...
107
votes
9answers
8k views

“Your” vs “My” in user interfaces

Some user interfaces feature titles such as: My documents My photos My previous orders While others opt for: Your documents Your photos Your previous orders Are their any guidelines addressing ...
0
votes
1answer
103 views

Checkbox Label Clarity

I have a checkbox that is used to toggle a filter on a returned set of data displayed on the page. The data consists of rows of media items (i.e. photos, video, docs) each with a date range during ...
2
votes
6answers
236 views

Which is the more common term used: Preferences or Settings?

Given that preferences and settings are roughly equatable to users of websites, it seems the more commonly used term would be preferable for the sake of being more readily understood. I haven't been ...
5
votes
3answers
469 views

Why use the append text to copy-paste (“Read more at …”) pattern?

I was copy-pasting some text from a website and besides the text I copied, the following text was appended "Read more at: http://www.YYYY.com Copyright © YYYY". I've seen this pattern in many ...
2
votes
2answers
137 views

Should I offer an “If your download does not start…” option?

I'm designing a web app where you can download a single file or a dynamically-generated zip file of several files. For single files, I am planning for the file to be downloaded immediately. For ...
1
vote
5answers
262 views

What should I call users who are not banned?

I'm writing an application to manage users. To avoid clutter, I want to create two tabs: Users and banned users, which is going to look like this: What should I call users who are not banned?
2
votes
1answer
55 views

Alternatives to the word “credential”

I am currently working on an account management page, where the user can edit their sign in credentials. I'm looking for a strong CTA term that is not "Manage your credentials". There is secondary ...
152
votes
13answers
12k views

Why shouldn't we use words such as 'here' and 'this' in textlinks?

Over the years of surfing on the web I have found numerous examples of people saying that you shouldn't use the word "here" in a textlink etc. Personally I like the idea of using the word, because it ...
0
votes
1answer
26 views

Copy question: What to call credential management

I am looking for help deciding on CTA copy, for a button that launches the credential management page. This page will allow a user to update their credentials, the user can: Add a password (If one ...
3
votes
5answers
347 views

[sign up] vs. [sign me up], what's the best way to name buttons?

I'm a bit confused as to what the best way to naming buttons is. And if it needs to be consistent with the instructions (voice of one person), for instance: Example A (one person): Are you new to the ...
0
votes
2answers
2k views

Best text/copy to label a CAPTCHA with?

I don't want to hear why CAPTCHA's suck for user experience, I already know the pros and cons. I am using CAPTCHA on a website that has an older audience that may not be familiar with what CAPTCHA's ...
0
votes
5answers
90 views

Best way to differentiate “downloading content” and “downloaded content”

I'm working on an iOS app that lets users download and watch video content. In the playlist section I'm trying to find a way to clearly show what titles are being downloaded, and which ones have been ...
2
votes
5answers
206 views

Who decides about text usability, the ux person or the technical writer?

A technical writer wants to change a label of a table column. He says it is not clear. I, a usability expert, am against it. Who should have the last word?
3
votes
4answers
122 views

In the UXD process who owns the body copy?

I am currently working on a web based application and we have wireframes and style guides. Our process works something like this ... designs for each major flow are prototyped and visual creates the ...
223
votes
12answers
11k views

What to call “Cancel” when “Cancel” is already the default action?

When attempting to cancel a service or setting, "cancel" is the default action. What should the normal "cancel" button be called? Redbox uses a playful "just kidding", which may not be appropriate in ...
0
votes
3answers
70 views

Reminder text for an iOS meditation app

I wanted to see what your thoughts were on the simple reminder text that comes up when a user has turned reminders on for a meditation app I've built. As of now it is "This is your reminder to ...
2
votes
3answers
86 views

The pitfalls of rewording common phrases such as 'FAQs'

Personally, I'm not too keen on the phrase 'Frequently Asked Questions' - I think more often than not it provides a negative connotation where one isn't warranted. Now obviously this is a very common ...
7
votes
3answers
400 views

What is the correct way to indicate something can be either singular or plural?

Taking it as a given that the system is not intelligent enough to be able to recognise a single result as apposed to multiple results (don't ask!), what is the correct way to represent the possibility ...
0
votes
3answers
107 views

Conceptually similar but actionably different choices in a modal

I have a modal in which users can choose between removing a user entirely withdrawing the user while leaving an archival entry in the list cancelling out of the modal without taking any action ...
19
votes
2answers
7k views

Recommendations for good resources on writing good error messages [on hold]

Writing good error messages which help users understand how to use the system is difficult. Often we get bug reports stating "Error message x is confusing" which usually sparks a long debate in the ...
29
votes
9answers
20k views

What is the recommended wording for a generic error message

What would be the best wording for a generic error message? With generic error message I mean a message for an error that has occured but there are no details on what the error is or how to recover ...
0
votes
2answers
123 views

Is the usage of exclamation marks in copy jarring to users?

I've always been taught that exclamation marks in body, header or even any other text, is jarring to users, however, I'm not too sure why that is, if it is in the first place. I'm not talking about ...
0
votes
3answers
87 views

Coming Soon Mobile App - How do I ask for users email?

I'm creating a landing page for my app which will have an input for user's email if they want to be notified when the app launches. My question is what is the best copy to accompany the email input? ...
1
vote
5answers
133 views

Should a CTA name use more casual/friendly language or direct language

I am currently working on a project where a user configures their product and the next step for our user is to click a CTA to contact us about this product. Our main success metric is the successful ...
422
votes
15answers
55k views

Should error messages apologize?

We are having a discussion on our team about an error message that says "Sorry, you do not have permission to access this feature. Please contact your administrator for assistance." Is it ...
0
votes
3answers
226 views

Is it ok to include an image in email signatures?

Over the years my company has had anniversaries, won awards, and done various other noteworthy things. For each of these "major" events, someone in HR will ask everyone in the company to include some ...
19
votes
7answers
2k views

How to define/classify messages and notifications in web applications

I have seen content from various style guides and UX guidelines about this, and was wondering if there is a much more simple system to create a consistent and easy to implement design for various ...
14
votes
4answers
616 views

Should an interface ever say “thank you”?

I just read an answer to another question, in which Roger Attrill wrote: You might not need to say Thank you if this is a very frequent action or if your user's won't appreciate the nicety - ...
0
votes
2answers
412 views

alternative to 'menu' when placing text with a hamburger nav stack icon

Ive been trying to think through some alternative text to place next to a hamburger nav icon. I feel 'menu' sounds like a restaurant, although the only other thing i could think of was to use the ...
58
votes
15answers
7k views

Alternatives to “Like”, “+1”, “Bookmark”, and “Favorite”?

I'm building a web-app where users indicate that they "like" feed-items published by other users. The act of "liking" also inherently bookmarks the feed-item as well as the publishing user. I'm ...
10
votes
6answers
1k views

Should map markers be called pins or markers?

For reasons I won't explain, I have to change the word 'issues' to something different in our UI. 'Issues' corresponds to the number of map markers on a user's map. Should 'issues' be changed to ...
26
votes
6answers
2k views

Is it OK to phrase the title of a modal as a question?

Modals are often used to force the user to make a decision, so they're basically questions. Is it ok to present the question in the title of the modal? Something about it rubs me the wrong way. This ...
0
votes
1answer
74 views

What is the best phrasing for “starting price” of a product on ecommerce site?

On an ecommerce site, I'm showing products and a starting price. Should I say: 1. "As low as $50" 2. "Starting at $50" 3. "From $50" 4. "$50 and up" 5. other?! Please see mockup with 4 examples for ...
0
votes
1answer
72 views

Alert box wording [duplicate]

What do you think would be a good alternative word to 'Cancel' on an alert box. An example message is: You are about to change your password, press confirm to change or cancel to ... Then I have ...