the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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2
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4answers
3k views

And vs “&” in web text, which is better? [closed]

I see a lot of web text that use "&" to mean "and" and I think it's terrible, not readable, nor friendly, can anyway confirm or challenge that? any real facts to put it in perspective? Same goes ...
9
votes
6answers
388 views

Which is more motivating to continue a process until completion: a percentage, or the number of steps?

I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
15
votes
8answers
3k views

What are some alternatives to the phrase “Are you sure you want to XYZ” in confirmation dialogs?

I don't like seeing the word 'you' in the message twice. Examples: Are you sure you want to delete this item? Are you sure you want to continue?
4
votes
4answers
186 views

Is it necessary to have microcopy text to accompany a loading/progress image?

Is it necessary to have microcopy text to accompany a loading/progress image? Is the word "updating", or "loading", or even "wait a sec" necessary to support an animated loading/progress image? with ...