the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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6answers
287 views

What phrase would you use instead of “Likes” for an airline related forum?

Implementing a socially driven forum for a major Airline (similar to stackexchange I guess) and trying to come up with a different name for the "Likes" functionality which is essentially like the ...
5
votes
4answers
229 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...
2
votes
4answers
3k views

And vs “&” in web text, which is better? [closed]

I see a lot of web text that use "&" to mean "and" and I think it's terrible, not readable, nor friendly, can anyway confirm or challenge that? any real facts to put it in perspective? Same goes ...
9
votes
6answers
388 views

Which is more motivating to continue a process until completion: a percentage, or the number of steps?

I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
15
votes
8answers
3k views

What are some alternatives to the phrase “Are you sure you want to XYZ” in confirmation dialogs?

I don't like seeing the word 'you' in the message twice. Examples: Are you sure you want to delete this item? Are you sure you want to continue?
4
votes
4answers
187 views

Is it necessary to have microcopy text to accompany a loading/progress image?

Is it necessary to have microcopy text to accompany a loading/progress image? Is the word "updating", or "loading", or even "wait a sec" necessary to support an animated loading/progress image? with ...