the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

learn more… | top users | synonyms (1)

9
votes
2answers
427 views

How do you test phrasing of labels, links, and descriptive text?

At my workplace, an academic library, we often have extended conflicts over exactly how to phrase labels, links, and descriptive text. For example, one link on our home page goes to a list of topics, ...
5
votes
1answer
303 views

What is the benefit of fixed security questions?

Many sites/services seem to make use of a security question as a way of accessing an account if you lose your password or email access. As an example, Facebook uses this form: There isn't a ...
8
votes
3answers
470 views

Help or support?

I'm interested in the difference between using the words help or support when used in the context of customer help/support on a website or application. Which would you use and why? As always any ...
10
votes
7answers
2k views

What's the best way to create screenshots with callouts to show features of a program?

I'm redesigning a website for a downloadable app. I'd like to create a Tour of the features which has screenshots pointing out how to use it. What are the best tools for doing this? For bonus ...
3
votes
4answers
395 views

“Edit” or “Change”?

In the interests of speaking more like a human, I'm working through some of the terms used in an application. One of the terms is "edit". It strikes me that "change" is a much more human way of ...
7
votes
3answers
229 views

Representing different plans without offending users?

My users can be part of multiple organisations, which may or may not have a paid account. When we discussed lately how we should make paid accounts stand out in a list, concerns were raised by senior ...
11
votes
10answers
628 views

Best description for “tags”

Although the concept of tags has become commonplace on the internet in the last few years, there are still many people that don't know what they are or what the point of them is. You want to make ...
4
votes
1answer
214 views

How should Ad splash pages be handled for those with ads disabled?

I see it all too often; I click a link to an article on the web and I get this: It's not (as) readily apparent it's an ad screen, at first I thought it was the classic "white screen" of a page that ...
3
votes
5answers
207 views

How common is the phrase “context sensitive” outside of the computer science realm?

Upon the completion of developing a context sensitive help system for a new product, we have added a help button similar to this one (in addition to F1): The current tool tip text on this is ...
1
vote
2answers
638 views

When to explain email verification process to the user?

We designed a new "Edit personal details" form in our system that allows the user to change his e-mail. Changing an e-mail sends a verification mail to the user's mailbox, and only after verification ...
6
votes
1answer
369 views

How can I improve my copywriting skills?

I recognise the importance of good copy, but this is an area I often struggle with when working on my prototypes. I tend not to have to write large blocks of copy that often, the majority of my work ...
27
votes
4answers
1k views

You, Me, or Joe Soap

When listing content in an application (think of a list of documents) we show the name of the document and the name of the author. What should be shown for the author's name when the person reading ...
8
votes
4answers
319 views

nice way to display a text message for two dates (range)

I have two arbitrary dates. I was wondering if somebody can suggest the rules to create a text message which tells in a very effective way what the two dates are. Let's assume that my solution is ...
3
votes
4answers
201 views

Is default text needed for simple forms?

Does having default text on simple forms improve usability or simply clutter the interface? I have a sign in form that is very simple, and visually I think it would be better without the default ...
2
votes
4answers
271 views

How to describe three different levels of sharing?

A person has some content that they've created, and they want to share it. The application allows one of 3 states for content. Not shared - Not shared with anyone. Open sharing - shared with ...
42
votes
5answers
2k views

Should an interface ever say “please”?

Often I'll see a website, especially when registering or filling out a form that says something like "Please only use letters and numbers in this field" or "Please try again." Please is a pleasantry ...
6
votes
7answers
611 views

What could be an alternative for “Share this post with my network!” in a social application?

What could be an alternative word implying Share this post to my network! for use in a social application ?
7
votes
2answers
269 views

How do I test the effectiveness of copy earlier in the project?

Me and the UX team at our company are looking for a best practice on testing written copy. We make sketches using Balsamiq, we prototype it, test it, iterate it and then test it using Dreamweaver. We ...
0
votes
5answers
225 views

Single replacement for: “Upload a document” and “Upload a Video”

I need a single replacement, to place in GUI, that categorises both "document" and "video". I need to place in my website interface to replace: "Upload a document"... and "Upload a ...
0
votes
1answer
146 views

How to convey the message of 'organising the cloud' to users?

https://datkey.com is a service we are launching in the near future and I got great input from my prior request so hope a new page connects with users better. Any tips on how to convey to users the ...
10
votes
2answers
586 views

Formatting relative dates and times

First, when I talk about relative times (or would dates be more accurate?), I mean these 4 minutes ago, 1 hour ago, etc. When should they be used? With what degree of precision? Shouldn't it be the ...
5
votes
6answers
293 views

What phrase would you use instead of “Likes” for an airline related forum?

Implementing a socially driven forum for a major Airline (similar to stackexchange I guess) and trying to come up with a different name for the "Likes" functionality which is essentially like the ...
5
votes
4answers
234 views

How necessary is it to point out your call to action so obviously on a simple site?

I am trying to figure out, especially for returning users, the value of pointing out a way to add input to a site. Facebook and Google+ both have placeholder text and placement of the input for status ...
2
votes
4answers
4k views

And vs “&” in web text, which is better? [closed]

I see a lot of web text that use "&" to mean "and" and I think it's terrible, not readable, nor friendly, can anyway confirm or challenge that? any real facts to put it in perspective? Same goes ...
9
votes
6answers
465 views

Which is more motivating to continue a process until completion: a percentage, or the number of steps?

I'm working on a set of guides to help users learn how to use our app. We want to show which guides are available and some data with each guide indicating how far you've gotten. The idea is that if we ...
4
votes
4answers
201 views

Is it necessary to have microcopy text to accompany a loading/progress image?

Is it necessary to have microcopy text to accompany a loading/progress image? Is the word "updating", or "loading", or even "wait a sec" necessary to support an animated loading/progress image? with ...