the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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4
votes
3answers
5k views

Ampersand on first or second line?

Should the ampersand be on the first or the second line of a title? Or does it depend on the length of each line?
3
votes
4answers
385 views

Is there a reason to use this icon with a confirmation message?

This is the message Sharepoint 2010 gives as a confirmation message for requesting access to a particular site you do not have access to. I am quite confused by the icon - to me this looks like a "...
7
votes
3answers
333 views

“Activate” / “Enable” + “noun verbing” or simply “Verb noun”?

A popular chatting application has the global option "Enable buddy icon animation". Would this be better phrased as "Animate buddy icon" or not? And if so, is this a general rule? For example, ...
6
votes
4answers
4k views

Why write “Polite Notice” on a sign?

I was parking my car this morning, and saw a sign attached to someone's front gate... Polite Notice: Do not park in front of these gates at any time. ...and I wondered about why the author ...
7
votes
3answers
329 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
3
votes
1answer
185 views

What are some important aspects to be considered when creating microcopy for a web app that has a global audience?

We are creating an enterprise web app for a global audience. I am responsible for creating microcopy - the content you see all over the web interface, such as button text, error messages, guiding text,...
6
votes
3answers
421 views

Succinct copy vs Verbose copy

This is a minor detail to most people but will hopefully not be lost on a UX audience.. My partner and I have different approaches to writing copy for our new startup: He prefers to be very succinct ...
5
votes
2answers
281 views

How does individual vs pluralistic language affect community?

Pluralistic Imagine our goal is creation of a community environment (perhaps such as UX.stackexchange). Through our word choices, we can choose individual or pluralistic expressions - and the words ...
6
votes
3answers
238 views

Fusing words for website name: confusing or doable?

Arguably UX starts with the domainname. Well perhaps a bit far-fetched, so please feel free to suggest what might be a bitter fit than UX.SE for this question, but here it is anyhow. I'm looking at ...
14
votes
2answers
263 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
4
votes
6answers
305 views

Explaining complex terms

I'm working on a financial services project, which includes a questionnaire. Some of the terms used in this questionnaire are financial and won't make sense to some users , but in order to explain ...
2
votes
5answers
4k views

How to ask a confirmation question?

We often have to ask people to confirm an action. The usual text is: "Are you sure that you want to _________?" Are there any shorter but clear ways of asking this?
3
votes
5answers
166 views

Should a tagline be on all public pages?

I have a tagline that describes my site/business as you can see below. My question is whether this tagline should be on all public pages? As far as I can see the benefit of it being on all pages is ...
453
votes
16answers
59k views

Should error messages apologize?

We are having a discussion on our team about an error message that says "Sorry, you do not have permission to access this feature. Please contact your administrator for assistance." Is it ...
7
votes
4answers
333 views

Natural language vs. Tech language?

Redesign of eBay reminds me of an old debate I had with fellow UX designers: is natural language always better than artificial tech language (even if it addresses clear mental model)? Let me give you ...
11
votes
2answers
3k views

What are the rules of using ellipsis on buttons

I read about the rules of using ellipsis (three dots ...) in a menu command: Indicate a command that needs additional information (including a confirmation) by adding an ellipsis at the end of ...
16
votes
10answers
1k views

What to do when customers search for “Cheap” when you want to convey “Quality”?

An ecom client that I am working with has an interesting SEO challenge. They sell products that they want to convey quality and value; however, the #1 thing searched for on Google, Bing, and their ...
28
votes
5answers
2k views

Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?

Less of a pressing question and more a "what happened here"? At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
4
votes
2answers
144 views

Managing copy during interaction & visual design

I'm about to begin a web architecture and design project that will have many pages with lots of content / copy across several different languages. One of the challenges is that for each geographical ...
0
votes
2answers
60 views

What info to put on a mobile app info site (2.5 min average site visit)

I'm building a mobile - optimized website for my iPhone app. The app is intended to help people with mood disorders, like depression and bipolar to track their moods, events in their life as well as ...
4
votes
3answers
206 views

The meaning of 'between'

We have a UI which allows the user to specify criteria for the selection of customer records, and there's been some debate about the meaning of the term 'between'. For instance when the user seeks to ...
9
votes
4answers
2k views

Does using bold font for keywords and key points increase readability of user manuals?

I find myself writing quite a lot of articles, user manual-like documents, as well as posting hundreds of questions on stackexchange sites. Over time, I developed a certain style of writing, which ...
4
votes
1answer
326 views

Prompt user to edit an inline-edit field

Background Using an edit-in-place field for users to provide their name. Problem The phrase "Type your name" imperatively indicates that users can (and should!) type their name. However, unless the ...
42
votes
7answers
10k views

Should we use 'Title Case' or 'Sentence case' for headlines and buttons?

I am wondering if we should use Title Case or Sentence case for buttons and headings in websites and web/mobile apps? Title Case:     Sentence Case:     In Yahoo's UI ...
1
vote
2answers
647 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
2
votes
2answers
131 views

What is the general best practice for bolding keywords in content?

For example: In a product description in a store, what are the best practices for bolding a product name that appears in the product description? In a Blog, should you bold keywords for SEO, ...
1
vote
1answer
225 views

Currently designing a “Help” page, what would be considered too-much help to see on one page?

The page for "help" within the site is designed well. The site totals about 40 questions, which has been reduced down from 86. My objective is to simplify the user experience for viewing/navigating ...
1
vote
2answers
143 views

A proper message for re-try

I am implementing a 're-try' feature on a P2P utility for the situation where the connection is broken, but I don't know what message is appropriate. The problem is, the re-try can only be initiated ...
4
votes
5answers
381 views

A proper title for e-mail and website address together?

I am designing a journal and my native language is not English, though I have to have the english translation for the same titles in my language. I have to put information of three companies in each ...
3
votes
3answers
183 views

Does personally signing automated communications provide any benefit/value?

I just ordered a few books from bookdepository and received a confirmation email for the order. The letter was signed by a person, "Kieron Smith": Dear Firstname Lastname, Thank you ever so ...
1
vote
2answers
176 views

Should we warn the user that data will lost immediately or during saving?

I have an interface for managing account fields in a web app like so: download bmml source – Wireframes created with Balsamiq Mockups The premise is simple: Fields are of 2 types (public ...
1
vote
2answers
158 views

Signing up for a site with a social network versus a form

I am designing a registration page for our site where we allow people to signup 3 different ways: Facebook, Twitter and also a manual signup form. We want to drive people to use Facebook and Twitter ...
6
votes
7answers
365 views

Tagline: “Do this to obtain that” vs “Obtain that by doing this”?

For more readability, appeal and understanding, should a tagline for a site homepage say: "Do this to obtain that" or "Obtain that by doing this" ? In other words, which one should be first: goal ...
5
votes
4answers
443 views

Relative dates/times- Rounding and how accurate?

I was reading this question about formatting relative dates and times, but there are still some issue that I felt have not been addressed yet. I would like to: Keep relative times to just 1 unit, ...
19
votes
3answers
2k views

Why Do Long, Ugly Sales Pages Convert?

It seems impossible to avoid the litany of "snake oil" sales pages consisting of long, boring videos and endless (and I mean endless) text. These look like UX nightmares, and yet they're becoming ...
4
votes
4answers
203 views

The term “User Experience” in sales

This might be redundant, but I'm curious about the end user's experience when they read the phrase "User Experience". I've seen a number of websites say that they design the best user experience, but ...
5
votes
4answers
699 views

What is an alternative way to display a very large number?

In my application I have a text field that should display numbers (representing money) ranging from 0 to 999 trillion. The users of my application are the general public, so displaying a scientific ...
-5
votes
4answers
289 views

User friendly language for notifications?

What is the most user friendly way to notify an user that "The items in the rows needs to be re-arranged" What I have is Re-sequencing items required, press update button How can I make this ...
2
votes
3answers
139 views

«English version» or «English»?

If you want to switch to english, for me, the label with only «English» is good, but I think that giving context is better: «English version». What do you think? I have only two languages and I have ...
1
vote
3answers
180 views

Microcopy for “all people”/“no special group”

In the editor of our new app you can add people to the project and assign them (editors/reviewers). When adding them to the project you can filter all users on the account by predefined user-groups (...
4
votes
2answers
193 views

How to request a third-party login within a seperate mobile application

I'm designing a mobile app that requires the user to log-in with their LinkedIn account. I feel I might have cluttered too much info into it, but everything seems to be important. I want the user ...
4
votes
4answers
398 views

Is there a convention for identifying final vs. placeholder text in wireframes?

I'm working on a bunch of wireframes where I have a mix of near-final and copy-guide text. Near-final copy are text that our visual designers should use in their designs verbatim, and copy-guides are ...
5
votes
2answers
568 views

Why are modern ads so fast-paced and flashy compared to older ones?

I once took a class in television production at my local cable studio, and one of our assignments was to go and watch TV with the sound off and pay attention to the ads. The lesson was to look at how ...
9
votes
4answers
303 views

Which grammatical person should I use when writing to the user?

Say a user is signed in to my website and looking at his dashboard which may have a section for his/her incoming messages. Should I label that section "My incoming messages", "Your incoming messages" ...
2
votes
1answer
332 views

Button Names 'Click here' vs 'something else'

We're having internal arguments about how to label buttons with actions. Other folks in the internet teams, who aren't necessarily User-Focused, demanding that 'Action' buttons to simply read "click ...
8
votes
4answers
1k views

Is there a difference between “blocked” and “banned”?

I've been requested to make a UI that allows to block/ban users from logging in. In the wireframes I've been provided, they use the term "blocked". But I feel like a better term for this would be "...
2
votes
4answers
382 views

Best words to indicate appreciate/depreciate instead of like/dislike

we have designed a system that creates a personalized stream of (text based) content for users. In order for the system to adapt, the users have to constantly give some feedback based on whether a ...
5
votes
6answers
821 views

Wording for “select folder which we're going to create a folder in”

I'm working on an installer wizard, and one of the things which happens once the wizard is run is the creation of a folder based on your project name We have a step in the wizard to choose where this ...
3
votes
4answers
312 views

Naming words that are grouped

We have multiple lists of words that have been grouped by our users. They use the groupings later to filter. We're having a hard time titling the Filter and the action of Grouping. "Group" cannot be ...
6
votes
7answers
415 views

How to communicate foreign key constraints in a business application?

I have a business app with various business forms where users edit data. When a user deletes a record - it shows "FK_ABC_AA.. constraint violated, etc." I want to do better than that and tell the ...