the art of writing promotional text to make an emotional impression on the reader, usually to encourage a purchase. Don't confuse with [tag:copyright].

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3
votes
1answer
189 views

Should I retry a manual refresh when network is available?

I have a mobile app that automatically downloads user content from the Internet according to a schedule. Sometimes it might miss a scheduled update because the device wasn't connected to the Internet ...
20
votes
6answers
977 views

Why do some sites use “If you are not <user>, click here” instead of “Log out”?

I've recently noticed that several websites, e.g. Amazon, Dockers, etc. say "If you are not -username-, [click here]" instead of an explicit logout button. Is this another example of hiding the logout ...
25
votes
3answers
1k views

Use old or new name for an update confirmation message when name itself has been updated?

I want to provide a user of a web application some confirmation message like: The task "foobar" has been successfully updated. Now, in term of usability, if the update consists in changing ...
2
votes
2answers
144 views

Mobile, “Show Remaining” or “Show All”?

In a mobile screen I have n data items in collection, but I am limited to show first 3 or 4 items from it. For the rest I can put a button below 3rd or 4th item which can lead my user to a popup where ...
5
votes
2answers
112 views

content for information message

Is it better to display a positive informative message "You can only view and share links of icons. for additional options please login" or negative informative message "Downloading, Uploading or ...
3
votes
3answers
465 views

Contact page. Which is the better wording?

What is the most appropriate Contact page title for a website? Contact, Contacts, Contact us or other? Contacts is used, among others, in iOS and Android. Seems to me more related to a list of ...
4
votes
1answer
196 views

Startup screens: “Show this page at startup” vs. “Don't show this on startup”

I'm currently working on an iOS app where the user is presented with a startup screen until the user disables it. I am insisting that this startup screen should have an already ticked checkbox that ...
53
votes
17answers
3k views

What word can be used to mean either click or tap?

Very often we need to speak generically about clicking or tapping an item, but there seems to be a lack of vocabulary in English for this. We could just say "click or tap" every time, but that is ...
6
votes
4answers
453 views

Should a username be truncated?

Is it ever OK to truncate a username? Is there any good solution / trade-off? Site shows username as: Username: Shrinivasuk View: Shrinivasu... Username: Ritesh View: Rite Username: Poonam ...
-2
votes
1answer
176 views

Choosing a Tagline [closed]

Choosing a tag line is a crazy for a developer. We just dont understand the language enough to choose a good tagline. We are about to release a website and a mobile app that books taxi's online. On ...
2
votes
2answers
512 views

Experience with effective subject and body for “credit card expiring soon” emails

I have a subscription service that has a few dozen subscribers drop off every month because of expired credit cards. I was hoping to gain a little insight into some best practices for an email to prod ...
8
votes
2answers
372 views

Differentiate between exact date and date period (e.g., month vs. month of year)

I'm working on a web-based reporting system that allows users to create ad-hoc charts. The user selects the data to be analyzed (e.g., sales dollars, sales volume, number of employees, etc.) in ...
10
votes
4answers
358 views

Another phrasing for the term “Directions” in this case?

Below is a short browser based linux simulator for training purposes. It basically starts off with a blank screen, and gives directions for the user to enter a linux command to do a given task. If the ...
5
votes
2answers
116 views

What call to action to use on a button that sends an e-mail with order details?

On a website you can use your e-mail address to view your current order status. No personal identifiable information is displayed. However, you can let the website resend the full order confirmation ...
19
votes
7answers
1k views

How to define/classify messages and notifications in web applications

I have seen content from various style guides and UX guidelines about this, and was wondering if there is a much more simple system to create a consistent and easy to implement design for various ...
5
votes
2answers
197 views

Is there a better label for the “OK” button in message boxes with just one button?

Having read "Should I use Yes/No or Ok/Cancel on my message box?", I do understand that message boxes with two or more buttons should use verbs instead of e.g. Yes and No. To further improve the user ...
2
votes
5answers
140 views

What keyword best describes offers and discounts?

I am currently designing an preliminary mock-up for a vacation rental company. They want to prominently display a a link to a promotions page on their main navigation, where users can view the latest, ...
4
votes
2answers
563 views

Setting vs Settings? Which one makes more sense in a dropdown button

This button should do what it looks like it should do. It opens a drop down of actions that a user can perform on their user account. Should I go with "Setting" or "Settings"?
9
votes
5answers
298 views

Word to indicate moving from “Draft” to “Live”

I'm looking for a friendly, widely understood word to indicate that something is going from a "Draft" state into a "Live" state. The difference between these two states is that once it is "Live" ...
7
votes
3answers
329 views

What is the correct way to indicate something can be either singular or plural?

Taking it as a given that the system is not intelligent enough to be able to recognise a single result as apposed to multiple results (don't ask!), what is the correct way to represent the possibility ...
7
votes
4answers
112 views

Print array index in plain text

I'm developing an engineering application which stores data in C arrays. When a user edits data representing one of the items of the array, I want to be able to show the item number they're editing. ...
207
votes
12answers
10k views

What to call “Cancel” when “Cancel” is already the default action?

When attempting to cancel a service or setting, "cancel" is the default action. What should the normal "cancel" button be called? Redbox uses a playful "just kidding", which may not be appropriate in ...
3
votes
3answers
1k views

Ampersand on first or second line?

Should the ampersand be on the first or the second line of a title? Or does it depend on the length of each line?
1
vote
4answers
328 views

Is there a reason to use this icon with a confirmation message?

This is the message Sharepoint 2010 gives as a confirmation message for requesting access to a particular site you do not have access to. I am quite confused by the icon - to me this looks like a ...
7
votes
3answers
218 views

“Activate” / “Enable” + “noun verbing” or simply “Verb noun”?

A popular chatting application has the global option "Enable buddy icon animation". Would this be better phrased as "Animate buddy icon" or not? And if so, is this a general rule? For example, ...
6
votes
4answers
1k views

Why write “Polite Notice” on a sign?

I was parking my car this morning, and saw a sign attached to someone's front gate... Polite Notice: Do not park in front of these gates at any time. ...and I wondered about why the author ...
7
votes
3answers
213 views

Where should I display 'free shipping if payment by debit card'?

I've been working on an e-commerce website, and the stakeholders want to add the following text: 'free shipping if payment by debit card'. Where should I display this on the website? I think the most ...
3
votes
1answer
123 views

What are some important aspects to be considered when creating microcopy for a web app that has a global audience?

We are creating an enterprise web app for a global audience. I am responsible for creating microcopy - the content you see all over the web interface, such as button text, error messages, guiding ...
6
votes
3answers
262 views

Succinct copy vs Verbose copy

This is a minor detail to most people but will hopefully not be lost on a UX audience.. My partner and I have different approaches to writing copy for our new startup: He prefers to be very succinct ...
4
votes
2answers
195 views

How does individual vs pluralistic language affect community?

Pluralistic Imagine our goal is creation of a community environment (perhaps such as UX.stackexchange). Through our word choices, we can choose individual or pluralistic expressions - and the words ...
5
votes
3answers
216 views

Fusing words for website name: confusing or doable?

Arguably UX starts with the domainname. Well perhaps a bit far-fetched, so please feel free to suggest what might be a bitter fit than UX.SE for this question, but here it is anyhow. I'm looking at ...
14
votes
2answers
225 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
4
votes
6answers
234 views

Explaining complex terms

I'm working on a financial services project, which includes a questionnaire. Some of the terms used in this questionnaire are financial and won't make sense to some users , but in order to explain ...
2
votes
5answers
1k views

How to ask a confirmation question?

We often have to ask people to confirm an action. The usual text is: "Are you sure that you want to _________?" Are there any shorter but clear ways of asking this?
3
votes
5answers
120 views

Should a tagline be on all public pages?

I have a tagline that describes my site/business as you can see below. My question is whether this tagline should be on all public pages? As far as I can see the benefit of it being on all pages is ...
390
votes
15answers
50k views

Should error messages apologize?

We are having a discussion on our team about an error message that says "Sorry, you do not have permission to access this feature. Please contact your administrator for assistance." Is it ...
5
votes
4answers
257 views

Natural language vs. Tech language?

Redesign of eBay reminds me of an old debate I had with fellow UX designers: is natural language always better than artificial tech language (even if it addresses clear mental model)? Let me give you ...
7
votes
2answers
943 views

What are the rules of using ellipsis on buttons

I read about the rules of using ellipsis (three dots ...) in a menu command: Indicate a command that needs additional information (including a confirmation) by adding an ellipsis at the end of ...
16
votes
10answers
840 views

What to do when customers search for “Cheap” when you want to convey “Quality”?

An ecom client that I am working with has an interesting SEO challenge. They sell products that they want to convey quality and value; however, the #1 thing searched for on Google, Bing, and their ...
28
votes
5answers
1k views

Why do we have OS names like Mountain Lion, Jellybean, and Quantal Quetzal instead of numbers?

Less of a pressing question and more a "what happened here"? At some point in the past decade (most) OS's have switched over to these codenames for their versions with names like Mountain Lion, ...
4
votes
2answers
120 views

Managing copy during interaction & visual design

I'm about to begin a web architecture and design project that will have many pages with lots of content / copy across several different languages. One of the challenges is that for each geographical ...
0
votes
2answers
53 views

What info to put on a mobile app info site (2.5 min average site visit)

I'm building a mobile - optimized website for my iPhone app. The app is intended to help people with mood disorders, like depression and bipolar to track their moods, events in their life as well as ...
4
votes
3answers
192 views

The meaning of 'between'

We have a UI which allows the user to specify criteria for the selection of customer records, and there's been some debate about the meaning of the term 'between'. For instance when the user seeks to ...
8
votes
4answers
988 views

Does using bold font for keywords and key points increase readability of user manuals?

I find myself writing quite a lot of articles, user manual-like documents, as well as posting hundreds of questions on stackexchange sites. Over time, I developed a certain style of writing, which ...
4
votes
1answer
249 views

Prompt user to edit an inline-edit field

Background Using an edit-in-place field for users to provide their name. Problem The phrase "Type your name" imperatively indicates that users can (and should!) type their name. However, unless the ...
28
votes
7answers
4k views

Should we use 'Title Case' or 'Sentence case' for headlines and buttons?

I am wondering if we should use Title Case or Sentence case for buttons and headings in websites and web/mobile apps? Title Case:     Sentence Case:     In Yahoo's UI ...
1
vote
2answers
462 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
2
votes
2answers
119 views

What is the general best practice for bolding keywords in content?

For example: In a product description in a store, what are the best practices for bolding a product name that appears in the product description? In a Blog, should you bold keywords for SEO, ...
1
vote
1answer
172 views

Currently designing a “Help” page, what would be considered too-much help to see on one page?

The page for "help" within the site is designed well. The site totals about 40 questions, which has been reduced down from 86. My objective is to simplify the user experience for viewing/navigating ...
1
vote
2answers
130 views

A proper message for re-try

I am implementing a 're-try' feature on a P2P utility for the situation where the connection is broken, but I don't know what message is appropriate. The problem is, the re-try can only be initiated ...