Patterns to help advance prospects along the sales funnel.

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374 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
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112 views

Better way to offer a user a free plan vs paid options

When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more ...