Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...
When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The add-...
This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...