Patterns to help advance prospects along the sales funnel.
134
votes
12answers
11k views
Are carousels effective?
Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
23
votes
15answers
1k views
Should personal data be asked at the beginning or end of an online survey
Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details?
My intuition says putting it at the end will yield ...
6
votes
3answers
481 views
How does having multiple stages of a form affect conversion rate?
Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
19
votes
7answers
2k views
Pop-under: Really that bad?
We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
11
votes
5answers
3k views
Should social sharing buttons be at the top or bottom of an article?
I can certainly see arguments for both sides of this one:
Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
11
votes
4answers
651 views
“Shaking” button leading to increase in conversion rate?
I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button.
...
4
votes
5answers
259 views
A/B Testing Homepage Variants
When trying out new homepage layouts / styles, is A/B testing the best way to do this?
With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...
2
votes
2answers
209 views
“Toll Free” or “Call Us” Before Phone Number
This two parts, a general question and a question specific to my situation:
1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
