Patterns to help advance prospects along the sales funnel.

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13
votes
5answers
6k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
5
votes
4answers
2k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
4
votes
1answer
100 views

Repeating elements of a page to ensure they're noticed?

Does anyone have any experience with the effects of repeating an element on a page to ensure it is noticed (and hopefully used!). In my case, it's the search function I want to bring to light - ...
19
votes
7answers
2k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
2
votes
2answers
280 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
5
votes
1answer
3k views

Does a “Wish List” help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
3
votes
1answer
234 views

How to drive conversion in a website?

I've built a website for a startup. The websites purpose is to convert the visitors (mostly iPhone developers) to register to the beta of the SDK that the website presents. Out of about 100 visitors ...
4
votes
2answers
299 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
1
vote
3answers
199 views

How to convert a visitor/ browser to a user?

I run a social learning network that enables anyone to create a class/ workshop on almost any non-academic topic and allows users to register online. Anybody can be a teacher or learner. Its free. ...
1
vote
2answers
113 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
6
votes
5answers
463 views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the ...
2
votes
2answers
514 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
9
votes
4answers
383 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
188
votes
15answers
24k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
5
votes
3answers
273 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
4
votes
5answers
303 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...