Patterns to help advance prospects along the sales funnel.

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7
votes
3answers
305 views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
3
votes
3answers
408 views

Best way to align 15 form fields for high conversion

Im currently trying to come up with a better way of laying out the following form: As it is a lead generating form, and present at PPC landing pages it is currently aligned in columns like that to ...
4
votes
1answer
214 views

A/B Testing Home Page of an Ecommerce Site

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
8
votes
4answers
623 views

Software screenshots on landing page

I have a landing page for a webapp. I heard that showing screenshots of the software might hurt conversions. I know that the answer is to test and find out for myself, but what do people think? ...
2
votes
0answers
34 views

Forms in fancybox or full size page - which is good for conversions? [duplicate]

I have a responsive website, with a Sign Up form & a Contact form. I'm not able to decide whether should I open these forms in fancybox / prettyphoto or redirect user to a full sized page with ...
4
votes
4answers
148 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
8
votes
2answers
390 views

Does upsell or cross sell decrease conversion?

Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...
3
votes
1answer
136 views

Equal Opportunities Button

I'm currently designing a form at the end of an application process to ask potential candidates to complete an Equal Opportunities form. (We are required by law to provide this) However I'm trying to ...
1
vote
1answer
42 views

Where or how to get advice on actions to take to decrease bounce rate?

I have been reading and learning a lot about A/B testing and I get the process. But there are a few concerns which make it challenging. You need a lot of visitors to get statistical significance. ...
4
votes
1answer
132 views

Does showing items in decreasing order of prices help in conversion

I was asked to show 4 items in a featured products list which would be below the hero image in the site. The client recommended showing the most expensive items last suggesting that people might get ...
6
votes
3answers
1k views

How does having multiple stages of a form affect conversion rate?

Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
18
votes
4answers
955 views

Is “Tweet to Unlock a Free Download” a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
1
vote
2answers
538 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
1
vote
1answer
130 views

Could this be a problem for conversion rate?

I just started using a Skype similar application on my Android. The application automatically imports your contacts and facebook friends to have them visible as callable contacts in the application. ...
2
votes
2answers
354 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
0
votes
2answers
134 views

Portfolio or Case Study - for a Web Development Company [closed]

This is about Web Development Company specializes in Web Application & Mobile Website Development. On home page we intend to show portfolio (featured work we have done)... but what should we ...
3
votes
1answer
211 views

Close Button on Drop down carts - better for UI/UX or not?

The following websites have dropdown carts: www.matchesfashion.com/mens www.asos.com In my opinion they work well. Once filled by the user hovering the basket link and the cart appears until the ...
8
votes
3answers
3k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
15
votes
5answers
7k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
5
votes
4answers
3k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
4
votes
1answer
103 views

Repeating elements of a page to ensure they're noticed?

Does anyone have any experience with the effects of repeating an element on a page to ensure it is noticed (and hopefully used!). In my case, it's the search function I want to bring to light - ...
2
votes
2answers
294 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
5
votes
1answer
4k views

Does a “Wish List” help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
4
votes
2answers
341 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
1
vote
2answers
117 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
5
votes
3answers
290 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
4
votes
5answers
322 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...