Patterns to help advance prospects along the sales funnel.

learn more… | top users | synonyms

6
votes
3answers
1k views

How does having multiple stages of a form affect conversion rate?

Say I have membership and donation forms on the website of a not-for-profit organisation. The form is split into multiple stages such that the user submits the first stage (eg. details) and then the ...
18
votes
4answers
932 views

Is “Tweet to Unlock a Free Download” a dark pattern?

The Bricks seemed like an interesting free UI design resource, so I proceeded to attempt download and then I hit a "Tweet to Unlock" wall. This irked me... the resource is not free if there is forced ...
1
vote
2answers
489 views

Long form sales page techniques and / or examples? [closed]

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...
1
vote
1answer
128 views

Could this be a problem for conversion rate?

I just started using a Skype similar application on my Android. The application automatically imports your contacts and facebook friends to have them visible as callable contacts in the application. ...
2
votes
2answers
329 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
0
votes
2answers
132 views

Portfolio or Case Study - for a Web Development Company [closed]

This is about Web Development Company specializes in Web Application & Mobile Website Development. On home page we intend to show portfolio (featured work we have done)... but what should we ...
3
votes
1answer
198 views

Close Button on Drop down carts - better for UI/UX or not?

The following websites have dropdown carts: www.matchesfashion.com/mens www.asos.com In my opinion they work well. Once filled by the user hovering the basket link and the cart appears until the ...
8
votes
3answers
2k views

eCommerce: single currency vs multiple currencies?

We are building an online store to sell a software we developed. We are Europe-based, so our we do our bookkeeping in EUR. Our only payment method, at launch, will be PayPal, linked to an account in ...
13
votes
5answers
7k views

Should social sharing buttons be at the top or bottom of an article?

I can certainly see arguments for both sides of this one: Buttons at the top: Easy to find, reliably positioned regardless of the article length. Extreme ease of sharing as you don't have to reach ...
5
votes
4answers
2k views

Is Amazon's layout good or bad from a UX and conversion optimization POV? [closed]

I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible. It seems only logical when planning the theme to ...
4
votes
1answer
100 views

Repeating elements of a page to ensure they're noticed?

Does anyone have any experience with the effects of repeating an element on a page to ensure it is noticed (and hopefully used!). In my case, it's the search function I want to bring to light - ...
19
votes
7answers
2k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
2
votes
2answers
284 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
5
votes
1answer
3k views

Does a “Wish List” help conversion rates or hurt them?

This feature is highly requested by my clients but I'd like to hear some other perspective on it, some actual numbers wouldn't hurt either. I think it will do nothing but: Make the objective of ...
4
votes
2answers
312 views

What features should you add to a homepage to help sign-up conversion?

There are a few give-ins...simple social sign-up, tours, testimonials... but what have you found in your experience that really puts the icing on the cake when getting users to sign-up with the site. ...
1
vote
2answers
113 views

What effect does requiring a plugin have on conversion rate in a web app?

An HCI professor of mine found in a small study that requiring an added plugin (Java Silverlight ext) to view certain content resulted in a greater than 50% drop in users completing the task. Users ...
5
votes
3answers
278 views

Better purchase conversions for single page vs. multiple?

I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
4
votes
5answers
310 views

A/B Testing Homepage Variants

When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...