Patterns to help advance prospects along the sales funnel.

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5
votes
3answers
154 views

When signing up for a service why are we sometimes required to TICK a CHECKBOX to declare consent?

When signing up for a service why are we sometimes required to tick a checkbox to declare consent to User Agreement or Privacy Policy as opposed to simply consenting to the terms by using the service. ...
4
votes
1answer
72 views

Is inline validation convenient on pre filled form fields?

I have a form which partly pre-fills after filling in an address field. Is it convenient to give green check marks on the fields they didn't fill in themself?
0
votes
1answer
45 views

Best type of graphs for users vs conversions?

We're trying to build a graph showing visitors vs conversions. e.g. a website had 10000 visitors, of which 100 fill out a form. Some of the options we've tried: Stacked bar graph - this is the most ...
1
vote
3answers
81 views

How can I improve conversion without user testing?

I work as a UI/UX designer. I have a good understanding of UI, but my UX is not as great. I spent a lot of time this week looking up topics on conversion, and ways to increase conversion rate. Most of ...
3
votes
1answer
105 views

side hand nav - to be or not to be

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
6
votes
3answers
163 views

conversion rate: “Add to cart” button on product list

We are creating an ecommerce site. Like all most, we display all our products in a grid form. Our PM suggested we have "add to cart" right under the product image so customers can quickly add items to ...
7
votes
6answers
827 views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the ...
26
votes
16answers
4k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
0
votes
1answer
55 views

Best way to display testimonials on a product page?

I was wondering what would be the best way to display a set of testimonials/reviews on a product-page for better conversions? Giving a tab with the reviews heading Displaying directly below the ...
0
votes
1answer
33 views

conversion rates on payment page with our without header and footer

I have an e-com site, and when the visitor gets to the payment page, I show the standard template of header and footer. I was wondering is it better to remove them both, as to not distract the ...
0
votes
1answer
33 views

Best moment to ask for feedback why the user is not converting?

I want to understand better why the user is not converting, thus when he arrives at my page, why he does not buy anything. I was thinking to show a modal with a couple of pre-defined quick answers ...
1
vote
2answers
56 views

fixed header - with navigation for e-com site

I have an e-commerce site. I believe it makes sense to have a fixed header when a user scrolls down. This will show the items in the cart, and will also show the visitor when they have added a new ...
1
vote
1answer
60 views

making the phone number the most visible

So my e-commerce site has a freephone number. I was just wondering if we could work out all the best ways to get more people to ring that number, as orders always convert better and are of more value ...
1
vote
4answers
237 views

Should you have two signup forms on a beta page?

On a startup's beta page, is it a good idea to have two signup forms? --- Tagline --- Signup form --- Content --- More content --- An identical signup form The two forms are never both visible ...
2
votes
2answers
155 views

One page checkout with add to cart at the top to enhance conversation rate?

We are building an E-commerce website for a client that only sells one product (with different size). The customer can buy multiple quantity and different size every time. Now, we're having a ...
4
votes
1answer
78 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
47
votes
11answers
7k views

How can I make it extremely clear that the user needs to take one last action?

I am developing a new checkout wizard for my company's website, and I've added a "confirm your selections" panel as the last step in the wizard: From my perspective as the designer, I feel that I ...
2
votes
1answer
81 views

Is importance of ease of first use a recognized UX concept?

This is a bit strange question. I was wondering is there a named concept that ease of first use/trial is critical for winning new users and conversion. I'm referring to products/apps/services rather ...
1
vote
4answers
63 views

Succinct message to clearly direct user to check a box

I have a payment form, and part of it by default, asks your email address, but above that it currently has a question: Returning Customer? with two buttons Yes/No, which look a little ambiguous as ...
1
vote
2answers
216 views

What is best practice for driving users to a web form?

Our website's #1 goal is getting people to fill out a form. What is the best practice to achieve that type of conversion? Popup that links to form page Popup that asks for basic info and then sends ...
1
vote
3answers
117 views

what's the most optimum sequence of actions to add a product to cart on product page

Working on the product page for an e-commerce website I'm trying to decide what's the best sequence of the following user actions while giving the add to cart button highest visibility at the same ...
3
votes
2answers
146 views

What number of social share buttons has highest share rate?

Does having only one sharing button lead to content being shared more? Many buttons makes harder choice for user and make some distraction. With one social button, the user might not be prefer this ...
4
votes
4answers
723 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
1
vote
1answer
24 views

What to name a registration landing page for most effective user acceptance

I'm looking for advice and stats on what is the most user friendly naming conventions for a registration page. I'm assuming users are reminded of a spammy situation if they are giving up their email ...
2
votes
3answers
360 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
3
votes
1answer
92 views

Usage of outdated UI elements [closed]

I don't know for how long they have been having this, but today I realized amazons usage of a slider element on their home page (May 25, 2015). My general impression (mainly based on a few articles I ...
0
votes
0answers
39 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
251
votes
15answers
37k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
2
votes
1answer
96 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
1
vote
2answers
382 views

Where is the best position for a FORM on a landing page?

i am working on a long landing page (at the moment the design is about 9000px long) for the hotel/travel industry. I was wondering what was the best place to put the request form, right now i am ...
3
votes
2answers
612 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. ...
3
votes
2answers
140 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
20
votes
7answers
3k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
3
votes
1answer
49 views

Is having a free area on an eCommerce site a good idea?

Will providing free offers (articles, guides, links) on an eCommerce site help sales? Free offers seem like a good idea on websites that provide services as the free stuff can help drive the customer ...
1
vote
2answers
1k views

For shopping cart, use a session or cookie?

My current site uses a session to store all the items in a customers shopping cart. Of course a session will only last so long, so if the visitors came back in perhaps a few hours, or even the next ...
0
votes
1answer
99 views

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly ? [closed]

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly? If craiglist redesign their website today can it get more traffic is ...
4
votes
4answers
828 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
1
vote
1answer
64 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
2
votes
1answer
71 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
0
votes
2answers
604 views

Delay time before showing email capture modal

What is the optimal amount of time to wait before displaying an e-mail address capture modal (like the one below) to first-time visitors after they land on an e-commerce site? Does it depend on ...
0
votes
3answers
194 views

Better way to offer a user a free plan vs paid options

When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more ...
1
vote
2answers
282 views

Highlighting new or featured content

I'm adding a new feature to my business website, and I'd like to let users know about it. It's kind of hidden in a menu (Finite Math -> Practice) right now, and I'm trying to figure out the best way ...
3
votes
3answers
648 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
2
votes
1answer
192 views

Is content teasing effective?

so lately I've been wondering, if there's any research on efficiency of content teasers, and by that I mean blurred content (for example: answers to questions) with registration button. My main ...
2
votes
2answers
223 views

Grouped SKUs vs. Ungrouped SKUs on Product List Page

Some e-commerce sites will group similar SKUs together on their product listing page. For example, Macy's would group the same modeled stand mixer with different colors together and just show ...
3
votes
2answers
953 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
3
votes
3answers
162 views

Do users object to homepages which contain a full section consisting of a contact form?

I've recently had users test a prototype for a new portfolio site for my company. The homepage is almost like a one-page site in that it has distinct sections, although each section links to another, ...
0
votes
3answers
1k views

Buy Now Button Styling Best Practices? (Font, Color, Shape)

We are having a debate on the design of an e-commerce website about the buy now button. I would appreciate your feedback and would be very grateful for a link backing up your opinion. How different ...
4
votes
5answers
539 views

Which spot has the best conversion in the grid layout?

We are going to show popup with 6 different offers, positioned by 3 in two rows. Of the these 6 offers, 2 are really beneficial for us (say, have high reward for click). Common sense says that we ...
2
votes
2answers
116 views

Using gradual engagement for collecting reviews

For a product site, I am preparing a pattern to review products. To prevent spam (and due to legal requirements) we need the reviews to be confirmed by users. In my example, I would like to use email ...