Patterns to help advance prospects along the sales funnel.

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4answers
46 views

Succinct message to clearly direct user to check a box

I have a payment form, and part of it by default, asks your email address, but above that it currently has a question: Returning Customer? with two buttons Yes/No, which look a little ambiguous as ...
1
vote
2answers
172 views

What is best practice for driving users to a web form?

Our website's #1 goal is getting people to fill out a form. What is the best practice to achieve that type of conversion? Popup that links to form page Popup that asks for basic info and then sends ...
1
vote
3answers
54 views

what's the most optimum sequence of actions to add a product to cart on product page

Working on the product page for an e-commerce website I'm trying to decide what's the best sequence of the following user actions while giving the add to cart button highest visibility at the same ...
3
votes
2answers
114 views

What number of social share buttons has highest share rate?

Does having only one sharing button lead to content being shared more? Many buttons makes harder choice for user and make some distraction. With one social button, the user might not be prefer this ...
4
votes
4answers
585 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
1
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1answer
21 views

What to name a registration landing page for most effective user acceptance

I'm looking for advice and stats on what is the most user friendly naming conventions for a registration page. I'm assuming users are reminded of a spammy situation if they are giving up their email ...
2
votes
3answers
330 views

Signup form on front page?

Will you get more signups if you put the signup form on the front page or on another page that users access via a link on the front page? Form on the front page might make it a bit cluttered - I'm ...
3
votes
1answer
58 views

Usage of outdated UI elements [closed]

I don't know for how long they have been having this, but today I realized amazons usage of a slider element on their home page (May 25, 2015). My general impression (mainly based on a few articles I ...
0
votes
0answers
24 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
234
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15answers
32k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
1
vote
1answer
55 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
1
vote
2answers
289 views

Where is the best position for a FORM on a landing page?

i am working on a long landing page (at the moment the design is about 9000px long) for the hotel/travel industry. I was wondering what was the best place to put the request form, right now i am ...
2
votes
2answers
487 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. ...
3
votes
2answers
107 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
20
votes
7answers
3k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
3
votes
1answer
49 views

Is having a free area on an eCommerce site a good idea?

Will providing free offers (articles, guides, links) on an eCommerce site help sales? Free offers seem like a good idea on websites that provide services as the free stuff can help drive the customer ...
1
vote
2answers
125 views

For shopping cart, use a session or cookie?

My current site uses a session to store all the items in a customers shopping cart. Of course a session will only last so long, so if the visitors came back in perhaps a few hours, or even the next ...
0
votes
1answer
93 views

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly ? [closed]

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly? If craiglist redesign their website today can it get more traffic is ...
4
votes
4answers
689 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
1
vote
1answer
53 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
2
votes
1answer
67 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
0
votes
2answers
207 views

Delay time before showing email capture modal

What is the optimal amount of time to wait before displaying an e-mail address capture modal (like the one below) to first-time visitors after they land on an e-commerce site? Does it depend on ...
0
votes
3answers
186 views

Better way to offer a user a free plan vs paid options

When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more ...
1
vote
2answers
186 views

Highlighting new or featured content

I'm adding a new feature to my business website, and I'd like to let users know about it. It's kind of hidden in a menu (Finite Math -> Practice) right now, and I'm trying to figure out the best way ...
3
votes
3answers
510 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
2
votes
1answer
125 views

Is content teasing effective?

so lately I've been wondering, if there's any research on efficiency of content teasers, and by that I mean blurred content (for example: answers to questions) with registration button. My main ...
2
votes
2answers
140 views

Grouped SKUs vs. Ungrouped SKUs on Product List Page

Some e-commerce sites will group similar SKUs together on their product listing page. For example, Macy's would group the same modeled stand mixer with different colors together and just show ...
3
votes
2answers
815 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
3
votes
3answers
148 views

Do users object to homepages which contain a full section consisting of a contact form?

I've recently had users test a prototype for a new portfolio site for my company. The homepage is almost like a one-page site in that it has distinct sections, although each section links to another, ...
0
votes
3answers
896 views

Buy Now Button Styling Best Practices? (Font, Color, Shape)

We are having a debate on the design of an e-commerce website about the buy now button. I would appreciate your feedback and would be very grateful for a link backing up your opinion. How different ...
4
votes
5answers
440 views

Which spot has the best conversion in the grid layout?

We are going to show popup with 6 different offers, positioned by 3 in two rows. Of the these 6 offers, 2 are really beneficial for us (say, have high reward for click). Common sense says that we ...
2
votes
2answers
96 views

Using gradual engagement for collecting reviews

For a product site, I am preparing a pattern to review products. To prevent spam (and due to legal requirements) we need the reviews to be confirmed by users. In my example, I would like to use email ...
3
votes
1answer
167 views

Studies about yellow increasing readership of technical materials?

I have read contradictory opinions on this topics. In general it is thought that yellow is an intellectual color. The problem is that most of the "studies" seem very pseudo-scientific. Some point out ...
1
vote
1answer
95 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
4
votes
2answers
204 views

Are carousels effective on non-Ecommerce sites [duplicate]

We run digital magazine websites. We use a carousel to feature content. Since we are interested in the user clicking through to view the content, and not converting them to anything (these are inhouse ...
0
votes
1answer
78 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
5
votes
4answers
802 views

On TV, when you see an infomercial, why do they use jarring colors?

When you see an infomercial "buy now" type commercial on TV, they always use the jarring contrast of big yellow font on a blue background with a small viewport of video displaying the product. Does ...
0
votes
2answers
114 views

Website Conversion [Retail/Consumer Products vs B2B Large scale sales]

Should the UX of a website be treated differently and if so, how, when it comes to the difference between someone shopping for an e-commerce "buy-now" consumer product e.g. t-shirt, cellphone case ...
3
votes
2answers
856 views

numbers on a credit card expiry date year form [duplicate]

What is the best display to have for the years on a credit card expiry date field for payment. Should you have the whole year 2013, 2014, or is it better to have it displayed the same as on the credit ...
14
votes
3answers
583 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
1
vote
2answers
128 views

displaying product info layout

I have a product page, currently it is laid out like this: /////////////////////////////////////////// (Product Title) / (product price) / (add to cart) (product ...
0
votes
3answers
126 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
2
votes
1answer
124 views

Best practices for free trialing a product with a learning curve

Our cloud-base product has a bit of a learning curve and we suspect this is affecting the # of conversions we get via free-trials. We're considering a number of approaches to improve conversions and ...
1
vote
4answers
196 views

returning customer vs new customer

Currently I am using the below scenario for returning customers and new customers. The address form is beneath. So if you are a new customer we require email and phone, but if you are returning then ...
1
vote
3answers
158 views

Should you have two signup forms on a beta page?

On a startup's beta page, is it a good idea to have two signup forms? --- Tagline --- Signup form --- Content --- More content --- An identical signup form The two forms are never both visible ...
0
votes
2answers
170 views

Applying bad UX for shaping user journey towards conversion point

If you take a look at this site: http://www.kooaba.com/ - there are some external links ("As seen on" section) for which there are no rollovers. These links, however, do not lead user down in the ...
3
votes
1answer
248 views

How to drive conversion in a website?

I've built a website for a startup. The websites purpose is to convert the visitors (mostly iPhone developers) to register to the beta of the SDK that the website presents. Out of about 100 visitors ...
-1
votes
1answer
90 views

.COM vs .ORG Preferred for Conversions? | Product that is very community oriented

Our company offers a CMS software package much like WordPress. We allow users to register a subdomain (yourdomain.example.com) for free. This is not entirely non-profit, as we offer the choice to ...
9
votes
4answers
407 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
5
votes
4answers
273 views

Videos on landing pages

Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere? I am developing a set of pages for an event, it is supported by a ...