Patterns to help advance prospects along the sales funnel.

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0answers
14 views

How does displaying/hiding prices impact conversion?

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing. Does anyone have any conversion data or ...
214
votes
15answers
29k views

Are carousels effective?

Go to just about any eCommerce site and the homepage is nearly guaranteed to feature a carousel - an auto-rotating panel, usually with some sort of small navigation, usually highlighting new product ...
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2answers
86 views

What is best practice for driving users to a web form?

Our website's #1 goal is getting people to fill out a form. What is the best practice to achieve that type of conversion? Popup that links to form page Popup that asks for basic info and then sends ...
1
vote
1answer
44 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
1
vote
2answers
269 views

Where is the best position for a FORM on a landing page?

i am working on a long landing page (at the moment the design is about 9000px long) for the hotel/travel industry. I was wondering what was the best place to put the request form, right now i am ...
2
votes
2answers
444 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. ...
3
votes
2answers
100 views

Too many calls of action on product page

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...
20
votes
7answers
3k views

Pop-under: Really that bad?

We're currently discussing to add pop-unders to one of our platforms to get users to use one of our notification features. As you can probably imagine, as a UX person I'm really against the use of ...
3
votes
1answer
46 views

Is having a free area on an eCommerce site a good idea?

Will providing free offers (articles, guides, links) on an eCommerce site help sales? Free offers seem like a good idea on websites that provide services as the free stuff can help drive the customer ...
1
vote
2answers
52 views

For shopping cart, use a session or cookie?

My current site uses a session to store all the items in a customers shopping cart. Of course a session will only last so long, so if the visitors came back in perhaps a few hours, or even the next ...
0
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1answer
90 views

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly ? [closed]

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly? If craiglist redesign their website today can it get more traffic is ...
4
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4answers
654 views

Registration Button Research

I'm redesigning the registration page for my website, and I'm wondering if anyone has come across any research relating to the affects of different wording and colors for the registration button? How ...
1
vote
1answer
50 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
2
votes
1answer
62 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
0
votes
2answers
105 views

Delay time before showing email capture modal

What is the optimal amount of time to wait before displaying an e-mail address capture modal (like the one below) to first-time visitors after they land on an e-commerce site? Does it depend on ...
0
votes
3answers
180 views

Better way to offer a user a free plan vs paid options

When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more ...
1
vote
2answers
153 views

Highlighting new or featured content

I'm adding a new feature to my business website, and I'd like to let users know about it. It's kind of hidden in a menu (Finite Math -> Practice) right now, and I'm trying to figure out the best way ...
3
votes
3answers
482 views

Pricing page: single vs multiple call-to-action button with multiple plans (example inside)

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple. I'm trying ...
2
votes
1answer
114 views

Is content teasing effective?

so lately I've been wondering, if there's any research on efficiency of content teasers, and by that I mean blurred content (for example: answers to questions) with registration button. My main ...
2
votes
2answers
115 views

Grouped SKUs vs. Ungrouped SKUs on Product List Page

Some e-commerce sites will group similar SKUs together on their product listing page. For example, Macy's would group the same modeled stand mixer with different colors together and just show ...
3
votes
2answers
735 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
3
votes
3answers
144 views

Do users object to homepages which contain a full section consisting of a contact form?

I've recently had users test a prototype for a new portfolio site for my company. The homepage is almost like a one-page site in that it has distinct sections, although each section links to another, ...
0
votes
3answers
806 views

Buy Now Button Styling Best Practices? (Font, Color, Shape)

We are having a debate on the design of an e-commerce website about the buy now button. I would appreciate your feedback and would be very grateful for a link backing up your opinion. How different ...
4
votes
5answers
427 views

Which spot has the best conversion in the grid layout?

We are going to show popup with 6 different offers, positioned by 3 in two rows. Of the these 6 offers, 2 are really beneficial for us (say, have high reward for click). Common sense says that we ...
2
votes
2answers
90 views

Using gradual engagement for collecting reviews

For a product site, I am preparing a pattern to review products. To prevent spam (and due to legal requirements) we need the reviews to be confirmed by users. In my example, I would like to use email ...
3
votes
1answer
163 views

Studies about yellow increasing readership of technical materials?

I have read contradictory opinions on this topics. In general it is thought that yellow is an intellectual color. The problem is that most of the "studies" seem very pseudo-scientific. Some point out ...
0
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1answer
88 views

The 'Learn more' or 'Book now' Call to Action problem on overview pages

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...
4
votes
2answers
181 views

Are carousels effective on non-Ecommerce sites [duplicate]

We run digital magazine websites. We use a carousel to feature content. Since we are interested in the user clicking through to view the content, and not converting them to anything (these are inhouse ...
0
votes
1answer
78 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
5
votes
4answers
661 views

On TV, when you see an infomercial, why do they use jarring colors?

When you see an infomercial "buy now" type commercial on TV, they always use the jarring contrast of big yellow font on a blue background with a small viewport of video displaying the product. Does ...
0
votes
2answers
110 views

Website Conversion [Retail/Consumer Products vs B2B Large scale sales]

Should the UX of a website be treated differently and if so, how, when it comes to the difference between someone shopping for an e-commerce "buy-now" consumer product e.g. t-shirt, cellphone case ...
4
votes
3answers
501 views

Would you hide prices for a B2B software on products' public site?

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...
3
votes
2answers
773 views

numbers on a credit card expiry date year form [duplicate]

What is the best display to have for the years on a credit card expiry date field for payment. Should you have the whole year 2013, 2014, or is it better to have it displayed the same as on the credit ...
14
votes
3answers
564 views

What evidence is there that dark patterns are bad for business?

I recently got into a debate with a coworker about dark patterns. He's a numbers guy -- and I made the mistake of bringing up an example of a dark pattern for which I didn't have evidence of any ...
1
vote
2answers
126 views

displaying product info layout

I have a product page, currently it is laid out like this: /////////////////////////////////////////// (Product Title) / (product price) / (add to cart) (product ...
0
votes
3answers
121 views

Whats the best way to add relevant and short information next to the button to help users go to the next page?

On the website I'm working, users ask very frequently when do they get to do the upload to finish the order. Its a printing business, so users want to upload asap, but we dont want to storage all ...
2
votes
1answer
120 views

Best practices for free trialing a product with a learning curve

Our cloud-base product has a bit of a learning curve and we suspect this is affecting the # of conversions we get via free-trials. We're considering a number of approaches to improve conversions and ...
1
vote
4answers
193 views

returning customer vs new customer

Currently I am using the below scenario for returning customers and new customers. The address form is beneath. So if you are a new customer we require email and phone, but if you are returning then ...
1
vote
3answers
151 views

Should you have two signup forms on a beta page?

On a startup's beta page, is it a good idea to have two signup forms? --- Tagline --- Signup form --- Content --- More content --- An identical signup form The two forms are never both visible ...
0
votes
2answers
166 views

Applying bad UX for shaping user journey towards conversion point

If you take a look at this site: http://www.kooaba.com/ - there are some external links ("As seen on" section) for which there are no rollovers. These links, however, do not lead user down in the ...
3
votes
1answer
245 views

How to drive conversion in a website?

I've built a website for a startup. The websites purpose is to convert the visitors (mostly iPhone developers) to register to the beta of the SDK that the website presents. Out of about 100 visitors ...
-1
votes
1answer
87 views

.COM vs .ORG Preferred for Conversions? | Product that is very community oriented

Our company offers a CMS software package much like WordPress. We allow users to register a subdomain (yourdomain.example.com) for free. This is not entirely non-profit, as we offer the choice to ...
9
votes
4answers
400 views

Product Ratings: Do no ratings hurt worse than negative ratings?

We just implemented product reviews onto our site. There's a serious lack of reviews obviously and we believe it's really hurting our sales since we haven't made any other big changes. Our sales were ...
5
votes
4answers
250 views

Videos on landing pages

Is it a good ideal to feature videos on landing pages or should their primary purpose be to signpost users to content elsewhere? I am developing a set of pages for an event, it is supported by a ...
3
votes
3answers
167 views

Asking for more info on whitepaper download then on trial sign up

Im currently researching how to handle lead generation forms. I came across a website which has 3 slightly different forms for downloading a white paper, downloading an ebook, and downloading the ...
1
vote
3answers
205 views

How to convert a visitor/ browser to a user?

I run a social learning network that enables anyone to create a class/ workshop on almost any non-academic topic and allows users to register online. Anybody can be a teacher or learner. Its free. ...
25
votes
15answers
3k views

Should personal data be asked at the beginning or end of an online survey

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details? My intuition says putting it at the end will yield ...
6
votes
5answers
535 views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the ...
5
votes
4answers
267 views

How early should you funnel users in a registration process?

As part of a registration form I am building I need to, at some point, differentiate between whether the user is a 'student' or 'professor'. I've seen this handled in two different ways and was ...
12
votes
4answers
950 views

“Shaking” button leading to increase in conversion rate?

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button. ...