In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

learn more… | top users | synonyms

28
votes
6answers
2k views

Is UX better marketing than marketing?

In our field we continue to sell our product in terms of better user experience, easier to complete tasks, less pressure on user and so on. We do that being convinced that it benefits our customers ...
14
votes
9answers
1k views

What is the most minimal sign up process possible?

I want to let my users get to using the website as fast as possible, so I want to have as minimal a sign up as possible, using progressive profiling to get information later if they want to disclose ...
14
votes
2answers
258 views

How to realistically test blog headlines before publishing?

I'm currently writing a post for my company's blog. I'm agonising over the headline, as I really, really want people to read this post (I'm trying to convince our users to opt in to our customer ...
10
votes
3answers
453 views

Recommendations for well-known example where “UX” decision improved conversion rate?

I have to present the value of UX to a room full of marketing people. I have the very-well documented ROI stating that well designed interfaces = increased customer satisfaction = reduced cost of ...
9
votes
4answers
2k views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
8
votes
1answer
525 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...
6
votes
4answers
966 views

Deliberate Barriers to Entry in Web Design

ACHICA.com has taken the "members only club" concept to a level I've never seen online; you can hardly view anything on the site without registering. This is the first time I've seen barriers to entry ...
6
votes
1answer
496 views

Are there any performance or usage statistics for landing pages with no navigation?

Im noticing a trend of landing pages, where the landing page would not have the websites navigation on it, nor the footer, but would stand as its own micro website, with only the logo at the top left ...
5
votes
1answer
146 views

Industry Standard on software download-installed ratio?

I've been experiencing a 50% leak of users that after filling out a form and signing up to a trial, don't even click on the "download" button. It's only a 500kb zip file that launches a msi installer ...
4
votes
4answers
161 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
4
votes
1answer
73 views

Conversion rates for captive user systems

In the Real World, conversion rates and bounce rates bundle together factors of frustration, fun, efficiency, and cognitive load in a couple convenient metrics. I work in an enterprise environment in ...
4
votes
2answers
275 views

Best way to include multiple upload fields in crowded form?

Context: I'm working on a four step form, each step has between 4 to 10 input elements of various types, from text fields to dropdowns and checkboxes. I've managed to keep it gradual and easy so the ...
3
votes
1answer
95 views

Does adding a twitter feed from the CEO increase conversion rate of a website?

I'm thinking of adding a live twitter feed from the CEO to the company profile page. Do you know of any research about adding this to an e-commerce site? I'm asking as twitter is most commonly used ...
3
votes
2answers
585 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. ...
3
votes
2answers
250 views

Any lesson learned or best practices on the UX of a 'Download' button?

My company provides a free edition of a desktop application we developed. Currently I have 'Download' button only on website, and I consider to replace it with one of the following three suggested ...
2
votes
1answer
68 views

Reducing the steps for ordering online

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to: Check the cart contents, edit quantity, ...
2
votes
3answers
113 views

Bounce rates and very low conversion rates

My site seems to be producing very high bounce rates (60% plus) and because of this the conversion rate suffers massively. Here is a users journey: They search for '80s fancy dress' in Google and ...
2
votes
2answers
426 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...
2
votes
1answer
747 views

Share buttons on landing pages : good or bad for conversion?

It seems that there are many contradictory opinions as to whether it's advised or not to put social sharing buttons on a landing page. Some say it's good and some say it lowers the conversion rate. ...
2
votes
1answer
94 views

'Sponsored Links' impact on conversion rate

It seems it's cool to share useful links and bump a bit ranks of the sites that were useful for you. Probably putting 'Sponsored links' or 'Useful links' section to your website makes you a pal but ...
2
votes
0answers
51 views

side hand nav - to be or not to be

For e-commerces sites we often see side navigation, comprising of many other categories, in the hope the the visitor will see them, and go to these other categories and buy more items. In reality this ...
2
votes
5answers
682 views

Should I use Collapsible Panels on Landing Page or something else?

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
1
vote
1answer
87 views

Studies on image compression level and UX?

Recently, there has been an influx of data showing that sites improving the site performance saw a lift in conversion. For example, an in-house Walmart.com study found that, for every one second of ...
1
vote
1answer
60 views

Using an icon to accompany text for better conversions

I have an add to cart button on my products page, and I am trying to decide if it is better to have an icon or not. This is what my current button looks like, but I see companies like Walmart just ...
1
vote
1answer
66 views

What “Secure Payment” messaging has the best conversion rate?

Has anyone ever published what the security message has the highest conversion rate? The standard one I see is "This is a secure 128-bit SSL encrypted payment" But is there any data to support that ...
1
vote
1answer
80 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
1
vote
1answer
52 views

making the phone number the most visible

So my e-commerce site has a freephone number. I was just wondering if we could work out all the best ways to get more people to ring that number, as orders always convert better and are of more value ...
1
vote
1answer
156 views

Do “Subscribe now” popup boxes on websites ever work?

Often when reading a blog, the page becomes obscured with a "Subscribe here for more" modal box, which I promptly close. Is there any evidence that these provide a reasonable conversion of ...
1
vote
1answer
63 views

The prominence of informative information on product pages

So the question is: is it better to keep the main target of a product page such as selecting a size, colour etc and 'Buy Now' button in view and dropping other information such as returns policy, ...
1
vote
2answers
129 views

When should I show a simpler version of the header?

MY website has the following buying flow: Select a product > Choose the product specifications > Additional Options / Choose delivery method > Shopping Cart > Log-in > Payment Page. I'm trying to ...
1
vote
1answer
355 views

Whare are the best structures for defining different levels of products or services

What types of product (or loyalty) structures provide the best user experience when choosing between different options or prices for a product / service? The types of typical structures, rankings and ...
0
votes
2answers
67 views

Checking sizes on a product page [duplicate]

Is it best to have product sizes in a drop down box or as buttons, someone said to me buttons because it's one less click. So examples of buttons would be on the product pages of this site - ...
0
votes
3answers
114 views

Dynamic Form Inputs - Hidden? Hidsb

I'm working on a responsive site where the lead gen form that needs users to select a store location (this is required by internal system), first name, last name, phone, email, and how they heard ...
0
votes
1answer
30 views

conversion rates on payment page with our without header and footer

I have an e-com site, and when the visitor gets to the payment page, I show the standard template of header and footer. I was wondering is it better to remove them both, as to not distract the ...
0
votes
2answers
72 views

How do you determine a satisfactory conversion rate?

I'm calculating the value of a website that helps the client sell their services. I know how to calculate the conversion rate for sales: conversion rate = sales ÷ visitors × 100% But I need to ...
0
votes
1answer
567 views

Success and error message placement and colors

I'm working on a responsive landing page users arrive on after clicking on an online display ad for the spa chain I work for. Currently I validate the fields on blur. If the input is valid on blur, ...
0
votes
1answer
50 views

Digital goods conversion rate - instant download or manual review & approval?

I'm currently using the first tactic that is instant download upon receiving customer payment. The pros of this approach: Customer satisfaction is better as they immediately get what they paid for ...