I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
On the homepage, or on a sidebar, show a sliding carousel of items customers have recently purchased (actual items purchased within the last 24-48 hours) and showing how much the customer has saved ...
Has anyone ever published what the security message has the highest conversion rate? The standard one I see is "This is a secure 128-bit SSL encrypted payment" But is there any data to support that ...
I know I can A/B test, but I would like to see if there's any research available for this topic. I would also like to know where such a button should be located for maximum impact (conversion ...