In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

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Should I use Collapsible Panels on Landing Page or something else?

I am looking to build a landing page for new users from advertising. On my site, there are several ways to get what you want -- all of them equal weight from my perspective -- but with different ways ...
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Any lesson learned or best practices on the UX of a 'Download' button?

My company provides a free edition of a desktop application we developed. Currently I have 'Download' button only on website, and I consider to replace it with one of the following three suggested ...