1
vote
1answer
31 views

The prominence of informative information on product pages

So the question is: is it better to keep the main target of a product page such as selecting a size, colour etc and 'Buy Now' button in view and dropping other information such as returns policy, ...
0
votes
0answers
29 views

Checking sizes on a product page

Is it best to have product sizes in a drop down box or as buttons, someone said to me buttons because it's one less click. So examples of buttons would be on the product pages of this site - ...
7
votes
4answers
451 views

How does e-commerce product quick view affect conversion rates?

Many large e-commerce retailers are using "quick views" for products on their collection pages where more details appear either on-hover of via some other trigger. Has anyone performed any A/B tests ...
2
votes
3answers
79 views

Bounce rates and very low conversion rates

My site seems to be producing very high bounce rates (60% plus) and because of this the conversion rate suffers massively. Here is a users journey: They search for '80s fancy dress' in Google and ...
8
votes
1answer
332 views

How does the orientation of a pricing table affect conversion rates?

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left? My company is in the first stages of redesigning one of our e-commerce ...