2
votes
1answer
244 views

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

Many new sites have been applying the "Ghost Buttons" in landing pages. Same people are saying this is a new trend of 2014. I think with the “ghost button” we have a beautiful and clean design. ...
0
votes
1answer
75 views

Creating a header for better conversions

My current header is showing site navigation at the very top. The links don't have any call of action, and they are duplication in the footer. I am sure this part of the site is some valuable real ...
4
votes
4answers
137 views

Is there any research into whether using the word “free” in a call to action button or any offer would enhance conversions

I was just responding to a question and I was wondering if there was there was any research into whether the usage of the word "Free" in a call to action button (CTA) or even a offer enhances the ...
2
votes
2answers
319 views

“Toll Free” or “Call Us” Before Phone Number

This two parts, a general question and a question specific to my situation: 1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...