7
votes
3answers
266 views

When offering options, at which position in a sentence should be the desirable one?

When I ask the user a question with two options of which I want the user to choose a specific one, should I formulate the sentence so that the desired option it the latter or the other way around? ...
3
votes
1answer
132 views

Equal Opportunities Button

I'm currently designing a form at the end of an application process to ask potential candidates to complete an Equal Opportunities form. (We are required by law to provide this) However I'm trying to ...
6
votes
5answers
453 views

Alternative wording to 'upgrade from free trial to a paying plan'?

Looking for an alternative to 'upgrade'. The problem is that in our web-app ui and communication, we are currently using two different versions of upgrade: the common upgrade/downgrade of the ...