3
votes
1answer
187 views

Close Button on Drop down carts - better for UI/UX or not?

The following websites have dropdown carts: www.matchesfashion.com/mens www.asos.com In my opinion they work well. Once filled by the user hovering the basket link and the cart appears until the ...
2
votes
2answers
507 views

Increasing add-to-cart rate, decreasing conversion?

I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...