I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page. The company I work ...
I am currently optimising an e-commerce website. The request was specific to the product pages, after gaining insight from analytics and feedback two alternatives were proposed, and tested. The ...
I'm mocking up a page for purchasing our product, and I'm wondering is it better to do everything on one page or split the ordering and payment into two different pages? Anyone have empirical data on ...
When trying out new homepage layouts / styles, is A/B testing the best way to do this? With typical A/B tests you have a specific conversion measurement (i.e. version X drives significantly more ...